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Skin care brand applies digital signage for in-store experience

Skin care brand Dermalogica recently opend its second and third concept stores featuring face-mapping skin analysis, skin bar and micro-zone skin treatments in South Africa, and has deployed digital signage to help communicate the brand experience to customers.

July 18, 2014

Skin care brand Dermalogica recently opend its second and third concept stores featuring face-mapping skin analysis, skin bar and micro-zone skin treatments in South Africa, and has deployed digital signage to help communicate the brand experience to customers, according to an announcement from the project's digital signage provider, Moving Tactics.

The in-store digital signage solution from the South African digital signage solutions company was designed to also help increase shoppers' product knowledge while in the store.

"Digital displays were installed in the main retail front-of-house area of the store as well as in the treatment rooms, and we are using the X2O Media platform to manage the complete system, which includes all aspects of their content management," Moving Tactics Solutions Development Manager Willem van Bosch said in the announcement.

Dermalogica's live Twitter feed links directly with the in-store digital content in real-time. The brand's social media feeds are "constantly updated with cutting-edge, relevant product and skin care information and is another effective way to communicate the brand essence," according to the announcement.

"It is very important for us to create an exciting and memorable experience for our customers when they visit our concept stores, and we believe that using digital signage is the best way in which to educate our clients on the products and services available to them in-store," Dermalogica Operations Manager Claudia da Silva said in the announcement. "The screens will also be used to launch new products and promote treatments."