News

Social media integrated into new ReAct retail digital signage

January 6, 2011

Interactive merchandising solutions firm MTI announced that it has integrated popular social media tools that influence how people shop directly into its new ReAct digital signage platform.

ReAct is a retail-ready solution that layers an engaging, consumer-facing experience on top of technology that's hardened for shop floors and tailored to real-world store operator needs, the company said in a release. ReAct will be previewed Jan. 10-11 at the National Retail Federation's Big Show in New York.

The content-rich, socially enabled and personal buying experiences that are transforming shopping on PCs and mobile devices also fit easily into retail environments using MTI's new Intuition ReAct platform, the company said. Retailers who use social applications like Facebook, Twitter and Foursquare to communicate and interact with consumers on PCs and phones can now use ReAct to integrate those content feeds into interactive digital displays running right in store aisles.

Simple two-way elements, such as "Like" buttons, can be integrated into touch-enabled screens, helping shoppers make buying decisions and store managers refine selections based on local tastes. The ReAct system also enables the use of emerging technologies like 2-D QR codes and digital coupons, and easily plugs into retail back-office systems and retailer websites to mine and potentially react to data.

"ReAct's ability to leverage social media interaction and emerging Web and mobile technologies goes right to the core of what retailers want and need today," said Thaine Allison, MTI's vice president of products and systems. "We built an open, future-ready platform that can shift with the marketplace, and we used a technology design we know, from all of our experience, meets the everyday operating demands of retailers."

The heart of the MTI-designed and built ReAct platform is the ReAct Player, a small, special-purpose media player that has no moving parts, can be updated over networks or manually, and plays both 2-D and 3-D HD files, automatically switching between formats.