News

Steve Madden turns to MICROS to boost e-commerce presence

June 5, 2013

Information technology provider MICROS Systems has announced a partnership with footwear and accessories retailer Steve Madden to reinvigorate its e-commerce presence.

By utilizing the MICROS omnichannel product suite, Steve Madden will increase traffic and conversion in both its online and mobile channels, while MICROS customer relationship management and order management solutions will provide a seamless customer experience, according to the announcement.

"One major factor for us when selecting a provider was ensuring that we are providing a consistent experience for our customers across every touchpoint," said Mark Friedman, president of e-commerce for Steve Madden. "We looked at our business as a whole; through the eyes of our consumers and how they shop. Regardless of how they interact with us, our customers expect the same high level of service. With these solutions from MICROS, we can now deliver it."

Steve Madden is scheduled to go live in September 2013, in preparation for the holiday shopping season.

Read more about multichannel retailing.