Stratacache Capital launches retail tech consultancy
Stratacache Capital has launched a global retail consultancy, called Q Division, which will advise brands and retailers on how to create data-driven, best-in-class customer experience.
Manolo Almagro, a 24-year retail and tech innovation veteran, has been named managing partner. The consultancy will leverage assets from the company's family of digital media/ad companies for the independent retail tech, connected commerce and retail strategy practice, according to a press release
"We're beyond the 'why digital?' conversation," said Almagro, in the release. "It's not a trade secret that the physical retail world needs digital solutions to thrive. Shoppers expect modern conveniences — especially what they find online — to exist in some form within the retail store. The big secret is the expertise required to make these customer experiences effective, scalable and return a significant ROI. The low- and no-value providers entering the space muddy the waters for retailers ready to introduce or expand digital experiences."
In 2017, Manolo was recognized by AVIXA (InfoComm) as an Emerging Trends Fellow and is a named inventor on digital signage software patent #6038545.
"Retail is not a fair fight today. Even the above average retailer is in an existential battle with Amazon and struggling to navigate the new, deep-data world in which we live," said Dirk Huelsermann, managing partner of Stratachache Capital and digital media investment expert, in the release. "Q Division will help retailers and brands arm themselves with the knowledge and strategy necessary to win these battles. Manolo and his team bring exceptional experience in retail engagement and innovative strategy insight that can be the catalyst to help level the playing field."