StreamGuys unveils IP-based ad insertion for in-store audio

LAS VEGAS — At this year's Digital Signage Expo, Barix AG of Switzerland, StreamGuys Inc. of Northern California and MOH Technologies AG, a partner of Barix AG, unveiled a customizable, IP-based platform for localized ad insertion in point-to-multipoint audio streaming networks.

The scalable solution allows retailers, restaurant chains and other organizations to localize in-store advertising within a high-quality audio stream. Using simple, standard pull down menus, customers can upload their advertisement library and assign destination sites using the server interface developed by StreamGuys. The uploaded advertisements are then scheduled via the same interface and assigned to any number of locations. 

Software from MOH Technologies, hosted by StreamGuys, receives the various advertisement triggers and inserts the relevant advertisement over the main music stream for playback at the assigned locations. A Barix Exstreamer IP audio decoder at each site receives and decodes the music stream for local playback. Multiple Exstreamers in one store allow retailers more flexibility to target different messaging in various departments.

The scalable platform allows customers to add new store locations at convenience, simply by assigning the stream to Barix Exstreamers at the new locations over the StreamGuys interface.  No synchronization of content with the devices is required for the streaming-only solution. The Barix Exstreamer retails for $195.