News

Study affirms importance of in-store technology

July 12, 2011

Retailers are turning to technology to boost customer satisfaction, productivity and multi-channel sales, according to a study co-sponsored by HP and RSR Research and reported at BusinessWire.com.

The June 2011 survey of nearly 100 retail executives worldwide revealed how a number of technologies rate in priority and perceived value:

• Retailers see POS systems as an important factor in the customer experience (78 percent).
• In-store rewards or coupons are seen as critical (75 percent).
• Retailers value cross-channel customer and inventory synchronization technologies that provide real-time updates (70 percent).
• Delivery of information via store-owned phones, tablets and PDAs has a lot of potential value (57 percent, up from 21 percent in 2010).