Study: Discount disruption impacting shopper loyalty
Grocery shopper loyalty is being put to the test given increased product choice from discount grocers, according to the 2018 International Loyalty Study from tcc global.
The study stated a crowded and challenging market is driving consumer ambivalence and loyalty cards are losing power due to shopper fatigue.
The study polled more than 15,000 grocery shoppers from 15 territories worldwide, according to a press release.
"While low prices are central to the appeal of discounters, our research indicates that shoppers recommend the discounters based on other attributes too. Namely strong private label ranges, the quality fresh produce on offer and the discounters' non-food selections," Bryan Roberts, global insights director, stated in the release.