News

Study: Grocery shoppers want stocked shelves, clean stores

October 22, 2012

A recent study by The Retail Feedback Group reveals that out-of-stocks are the most important overall element that impact satisfaction with the grocery trip experience, according to an article on chainstoreage.com.

Satisfaction among shoppers unable to find all items they had planned to buy on their shopping trip averaged 3.97 on a five-point scale (with 5 as the highest), compared with 4.54 among shoppers who did find all items.

The 2012 U.S. Supermarket Experience Study also revealed the importance of a clean store, with nearly four in 10 shoppers who bypass other stores doing so because of lack of cleanliness. Keeping a clean store environment is a strength of the supermarket channel, receiving the highest rating in the survey at 4.53.

In addition, the study found that 90 percent of shoppers used a cashier lane to check out, as opposed to self-checkout, and 56 percent indicated that the cashier positively impacted their trip satisfaction. Cashier friendliness registered as the second-highest scored attribute on the survey, with overall checkout experience also receiving a respectable score, the article reported.

Read more about supermarkets and grocery.