News

Superior Lithographics launches interactive packaging solution

June 6, 2011

Superior Lithographics, a California-based large-format packaging printer, has launched FirstTouch, an all-in-one interactive packaging solution using Quick Response (QR) technology for smartphones.

With FirstTouch, retail packaged goods companies can add QR codes to make their current packaging interactive with a branded, hosted mobile website using coupons, videos, recipes, social media, live chat and more.
 
Consumers scan the QR code with their smartphone and are brought directly to a mobile Internet site with special promotions and other information.

“While it’s easy to get a QR code, it can be both complex and cost-prohibitive to invest the development time and resources needed to build an effective mobile marketing site,” said Andrew Rawson, president of Superior Lithographics. “FirstTouch simplifies that process, making interactive packaging an affordable option for virtually any company with a retail product.”

FirstTouch also offers online reporting to track and measure the results of promotions and sales.