Consumer Behavior

Target, Amazon top consumer destinations after Bed Bath & Beyond closing

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May 11, 2023

Those who once loved browsing and buying at Bed Bath & Beyond and the retailer's buybuy Baby locations will likely head to Target and Amazon, according to a Numerator report.

The research firm undertook a survey to see where consumers would turn to when buying baby and home items now that Bed Bath & Beyond is closing, according to a press release.

Results indicated that 85% of buybuy Baby fans plan to shop at Target for baby items. Amazon ranks second with 69% of shoppers, followed by Walmart (47%), and Kohl's (16%). For bathing and skincare respondents are heading to Target (78%), Amazon (64%) and Walmart (51%).