News

Target makes shipping boxes a bit more festive

November 12, 2018

Target is clearly heavy into the holiday spirit this retail shopping season as it’s redesigned its shipping boxes into what it calls "too cute to toss."

The three designs are aimed at boosting the customer experience, for both the ordering consumer and the gift recipient, according to a press release.

"Target's new shipping boxes help elevate the everyday," said Todd Waterbury, Target’s chief creative officer, in the release. "We wanted to take a routine interaction, like receiving a shipping box on your doorstep, and turn it into an expression of joy using Target's iconic branding. We took a unique creative approach to each of the three box designs, so that it brings to life our mascot, Bullseye, in a different and playful way, that's unmistakably Target for our guests."

The three designs include Bullseye, the retailer's faithful mascot, pulling up in a Target delivery truck; Bullseye scampering around the house and Bullseye peeking out of a Target box.