Omnichannel
Target supply chain, store staff ready for the busy holiday season
November 15, 2024
With over 400,000 team members — and approximately 100,000 seasonal hires — Target COO Michael Fiddelke said the omnichannel retailer is ready for the holiday season.
Target is investing in its supply chain network, enhanced technology and resources to ensure it delivers a rewarding customer experience, according to a Target blog post.
Fiddelke said the company will receive more than 160,000 trailers of products and has 28,000 drive up lanes at stores to handle customer purchases.
He quoted CIO Brett Craig when describing how Target is using tech and AI to "foster the emotional connection our guests feel when they shop with us — going well beyond simply helping guests find everything they need."
"Advancements in our technology and intelligence platforms also fuel the speed at which we can deliver for guests during peak seasons, like the holidays. Over the next few weeks, we expect our network of 11 sortation centers — which work with our stores to fulfill guest orders quickly and efficiently — to process up to 20,000 packages an hour," Fiddelke stated in the blog.
In October the retailer announced it was reducing regular prices on more than 2,000 items across owned and national brands this holiday season, including food and beverages, everyday essentials, holiday gifts and items to prep the home for the holidays.
