Target to add RFID tag technology

May 21, 2015
Target to add RFID tag technology

Target will start using RFID technology in its stores later this year, the company's VP of  Global Supply Chain and Operations, Keri Jones, reported this week on A Bullseye View. The forum is for Target's top executives to share on "industry trends and best business practices."

"We're now working with key vendors on a fast-tracked timeline to begin inserting a 'smart label' on price tags that will help Target improve our inventory accuracy and enhance our ability to keep stores in stock," Jones. "You probably wouldn't notice these new RFID tags on your own, necessarily, but that's the point. This unobtrusive but significant technology will increase efficiencies by providing greater visibility into our inventory. 

"That means guests will better be able to find out whether we've got the item at their Target store or at others nearby. We also expect RFID to help us better fulfill online orders placed for store pickup, which already account for 15 percent of Target.com purchases."

Target will begin its RFID rollout in a small number of stores late this year and will expand its rollout to all Target stores in 2016.

"The program will include many of our key categories like Women's, Baby and Kids' apparel and home décor – making this one of the largest RFID projects in retail," said Jones. "We're starting with these areas because guests love our style offerings and because they are some of our most popular store pickup items."

Photo courtesy of Wikipedia Commons


Topics: Customer Experience, RFID Technology


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