June 26, 2013
Thumbvista Mobile Marketing has announced its new geofencing and location-based messaging platform that gives retailers the ability to target potential customers by location and demographic information such as brand preference, age and gender.
In addition to the customization enhancements, the new platform can be managed by the business through an easy-to-use customer dashboard with real-time reporting metrics and analytics.
According to the news release, one of Thumbvista's campaigns for a current retail client has shown that more than 30 percent of consumers who received a custom message acted it within 24 hours.
"Though the campaign is still in the early stages, the initial results have been promising and further illustrates the premise that smart, targeted marketing can have a direct tie to sales, leading to greater ROI," said Linden R. Skeens, founder of Thumbvista.
"Our latest enhancements to our dashboard means brands can be even more tailored with their messages so that they're targeting specific customers at specific times at specific places. We're taking hyperlocal to a new level."
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