TOP Food & Drug loyalty card offers more than just discounts

RFID Journal: Consumers at TOP Food & Drug, a food retail chain in Washington State, are using RFID-enabled loyalty cards as part of a program known as TOP Connection, that provides them with services far beyond a typical loyalty card's price reductions.

The TOP Connection card links to an Internet-based system to dole out such benefits as recall notifications, refunds of prices that drop following a purchase, and refund credit for items shoppers were dissatisfied with. The system, designed by Bellingham, Wash., software company Accelitec, also enables customers to manage their shopping experience on the store's Web site, where patrons can input a shopping list, track previous purchases and sign up for discounts later provided at the point of sale.

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