News

Toys "R" Us prepping new online platform in ecommerce revamp

Toys “R” Us is moving its ecommerce operations in-house and developing a new online shopping platform.

July 9, 2015

Toys "R" Us is moving its ecommerce operations inhouse and developing a new online shopping platform for its Internet sales as well as Babiesrus.com and FAO.com with the goal to go live by summer 2016.

"As part of our 'TRU Transformation'strategy, one of our most important priorities is to optimize our e-commerce business and significantly improve the customer experience online. To accomplish this, we believe it is in our best interest to manage and control all aspects of our e-commerce platform as we move forward," said Fred Argir, senior VP, chief digital officer, in a release.

The well-known brand had been working with a platform provider for the past nine years and will continue that partnership to ensure operations at current ecommerce sites and the transition to the new platform.

"We expect this will provide us with the flexibility needed to grow and expand in an omnichannel world, while allowing us to rapidly respond to changing customer dynamics and an ever competitive marketplace," said Argir.