News

Trigo raises $22M to scale checkout-free retail POS

September 17, 2019

Trigo, a computer-vision company providing checkout-free systems to grocery retailers, has raised $22 million in an A Round led by growth fund Red Dot Capital with the participation of existing investors Vertex Ventures Israel and Hetz Ventures, according to a press release.

The funds will enable the company to scale the technology for even larger stores and advance its partnerships with leading U.S. and European grocery retailers. The company's technology will allow retailers to compete with Amazon Go, according to the release. Trigo is installed in stores as large as 5,000 square feet, the largest checkout-free stores in the world. 

Trigo is already partnering with a number of global grocery chains including European chains and Israel's largest grocer, Shufersal, which will be deploying Trigo's technology in 280 stores over the next five years. Trigo has raised $29 million in total funding to date.

Trigo's computer vision system uses artificial intelligence and algorithms to identify and record items grabbed by shoppers while they are in the store. The company's 3D space-mapping technology can be retrofitted into existing stores and enables consumers to spend their shopping time simply picking up the items they need — not waiting in long checkout lines and avoiding any kind of scanning activity altogether. Shoppers can be billed automatically or may pay with cash or card. 

Trigo's system allows shoppers to personalize their in-store experience by giving them the option upon arriving at the store to either "opt in" by identifying themselves via a loyalty program, effectively allowing the retailer to gain insights on their purchases; or "opt out" by choosing not to check in and having an "unidentified experience." 

Image courtesy of Trigo.