AI

True Beauty Lashes taps Perfect Corp. for personalized lash recommendation

Photo: Perfect Corp.

March 4, 2026

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True Beauty Lashes has partnered with Perfect Corp., an AI and augmented reality beauty and fashion technology, to power LashLovr, a personalized lash matching and virtual try-on experience.

LashLovr leverages Perfect Corp.'s Virtual Try-On and Face Analyzer APIs to allow shoppers to visually preview their recommended lashes in real time, directly on their face, before purchasing, according to a press release.

True Beauty Lashes developed LashLovr to solve a long-standing industry challenge. While lashes are often marketed as one-size-fits-all, fit remains the top obstacle to adoption.

To further enhance confidence at the point of purchase, LashLovr integrates Perfect Corp.'s technology via API, enabling users to gain insight into the type of eye shape they have to receive personalized recommendations.

"LashLovr represents a shift in how beauty should be experienced. Instead of forcing customers to adapt to products, we built a system that adapts to them. We empower shoppers to understand their eye shape and how different lash styles interact with their features, then bring that knowledge to life through visualization powered by Perfect Corp.'s virtual try-on technology," Lisa Stroud, founder of True Beauty Lashes, said in the release.