UK gets its first contactless loyalty card program
Thames Card Technology, in a joint effort with Tesco, is launching the first contactless loyalty card program in the U.K., available to several million customers.
The redesigned card boosts security for customers and advances Tesco's brand recognition, according to a press release.
"Tesco Clubcard is one of the most uniquely helpful things we do, and it's our way of saying 'thank you' to our customers for shopping with us. We've listened to customers, and we're delighted to have made Clubcard even simpler and easier to use by working in partnership with Thames to introduce a brand new contactless card," said Simon Pepperdine, Tesco clubcard project manager, in the release.
The card boasts a new PVC core color to match the red of the Tesco brand, contrasting with the deep blue of the face and rear of the card. Customers can also use the card in three different ways at the point of sale, either tapping using contactless, swiping the magnetic stripe or scanning the barcode.
"This project is a milestone for Thames, Tesco and U.K. loyalty," said Paul Underwood, managing director of Thames Card Technology, in the release. "Contactless payments are proving to be a huge hit with consumers, so it's exciting to apply its security and convenience to loyalty."