Technology

Ulta Beauty piloting smart vending machines in 10 U.S. stores

Photo: Ulta Beauty

November 3, 2023

Ulta Beauty is testing smart vending machines within 10 stores across the U.S. via a partnership with SOS.

The machines are aimed at elevating in-store sampling and serving as host to the brand's first-ever digital in-store advertising program. The pilot goals are to deepen customer engagement and drive growth, according to a press release.

SOS offers a network of smart vending machines that deliver just-in-time necessities.

The machines will provide a seamless sampling experience for Ultamate Rewards members and incentivize new member sign-ups. Members will be able to claim one free sample every week from a variety of travel-sized products from leading brands across cosmetics, skincare and hair care. Guests can enter their phone or email to access their Ultamate rewards account to receive a free sample, while non-member guests can sign-up and create an account at the machine to receive.