Technology

US retailers embracing advanced product imagery

Adobe Stock

May 26, 2023

When it comes to advanced product imagery U.S. brands and retailers are outdoing European counterparts.

That's the top finding from a Nfinite and Coresight Research report on the use of product imagery between brands in the U.S. and in Europe.

The study reveals that U.S. retailers are utilizing more advanced product imagery than their European counterparts, 73% versus 52%, and testing image performance, 74% versus 60%, according to a press release.

However, European brands and retailers recognize the importance of utilizing these advanced imagery capabilities to resonate with consumers and plan to invest in them.

"Technology innovation is critical to online retailers as they seek to connect with consumers, and those adopting CGI and 3D image creation are seeing results. Our research indicates that U.S. brands and retailers are more willing to adopt and employ advanced product imagery technology, such as CGI, than their Western EU counterparts," Coresight CEO and founder Deborah Weinswig said in the release. "As a result, U.S. brands and retailers are seeing more success with CGI across their online merchandising strategies. CGI and 3D image creation are critical for online product visualizations, and we are starting to see the real impact they can have on driving sales conversion, reducing the costs to create and manage product visuals, improving speed-to-market and reducing product returns."