News

Walgreens specializes store design for greater community impact

October 18, 2012

Walgreens has had an innovative year. Last month, the pharmacy chain launched its first loyalty program and designed it for the mobile age. And, according to an article on equities.com, Walgreens' latest approach to specialized store design is breaking ground.

Walgreens' strategy brings products and merchandising that are often unexpected from a drug store chain, leading to 160 different planograms, such as locations in Chicago's South Side where a nurse practitioner can administer HIV tests, or another in Brooklyn, N.Y., that has a bar backed by a wall stacked with beer growlers, a testament to Brooklyn's entrepreneurial craft beer makers, the article reported.

Joseph Magnacca, the president of daily living products and solutions for Walgreens, calls it "differentiation through mass localization and being relevant to customers in every market by having the right assortment and presentation of items."

The idea is to transform Walgreens' stores from traditional drugstores to retail health and daily living destinations for people who live and work in the communities, the article reported.

Read more about retail store design and layout.