Walmart moves into the mattress business with new brand

The mattress industry just got a big new competitor as Walmart is moving in.

The mega-retailer has launched its own online mattress brand, according to a New York Times report. The AllswellHome.com product line also includes bedding accessories and has its own website. The brand items will not be available on the retailer's prime online storefront or in its stores, at least not as yet, stated the report.

"This is how great brands get built," Andy Dunn, a founder of Bonobos, which Walmart acquired, and senior vice president of digital brands at Walmart, told the Times. "We are thinking about how we win the future."

 


Topics: Customer Experience, eCommerce, Marketing, Merchandising

Companies: Walmart


Sponsored Links:


Related Content


Latest Content

Get the latest news & insights


News

Resources

Trending

Features

Educated and prepared store associates key to successful brick-and-mortar stores