Walmart's prepping private label brand, now an ecommerce arm of Walmart, is getting ready to launch a private label product line boasting over 60 household and food items.

The move comes as competition is increasing dramatically in the omnichannel retail space. The label will launch in the next few months, according to a New York Post report.

The private label merchandise "will be better quality than many of the national name brands," retail consultant Burt Flickinger told the Post.

Topics: Assisted Selling, Department Stores, eCommerce, Marketing, Merchandising, Omnichannel / Multichannel, Online Retailing, Shopper Marketing, Supply Chain, Top 100 Retail

Companies: Walmart

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