Marketing

Woof Gang Bakery & Grooming expands private label to boost retail experience

Photo: Woof Gang Bakery & Grooming

February 26, 2026

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Woof Gang Bakery & Grooming has expanded its retail experience with toys, treats and even cosmetics.

The customer-inspired extension includes the pet grooming retailer's biggest toy launch, according to a press release.

The product expansion includes 55 new Woof Gang branded toys — the largest toy drop in the brand's history — alongside the debut of Woof Gang's first hypoallergenic, unscented pet wipes, as an extension of the brand's growing at-home cosmetics line. In addition, Woof Gang is expanding its "Barkday" celebration offerings with a brand-new bagged birthday treats as the brand continues to show up for every tail-wagging occasion.

"Woof Gang's latest private label expansion for retail features products are of such high quality that pet parents even want extras for themselves, bringing pet humanization to the next level," Ricardo Azevedo, CEO of Woof Gang Bakery & Grooming, said in the release. "Woof Gang takes pride in our ability to incorporate our customers' feedback into our products and services, and these new offerings address the requests of our customers base and our franchise partners. With a relentless commitment to product development with intention, America's largest pet grooming brand continues to shine as a trusted destination for pet parents and their pets."