News

Zytronic bringing interactive retail deployment to Asia

August 5, 2009

U.K.-based Zytronic, a display technology manufacturer, has announced its selection by digital media company Yeahpoint for an interactive project with Singapore-based telecom operator SingTel.

According to a news release from Zytronic, SingTel will use Zytronic's ZYBRIB touchsensor technology in interactive touchscreen terminals that will feature information about SingTel's full range of products and services.

Zytronic says the project also will include touch-enabled interactive tables with 42-inch ZYBRID touchsensors tied to rugged glass overlays that allow customers to download items from an extensive library of music, games and videos. Zytronic says the tables also provide the SingTel staff with a customer-validation and queue-management system.

Matt Cudworth, chief technology officer for Yeahpoint, says the rugged and flexible design of Zytronic's technology is well-suited for a retail environment:

ZYBRID is a much more rugged and versatile touchscreen solution compared with those offered by alternative technologies, and it can deal with the often harsh treatment that has to be expected in a store environment. The countertops and tables are particularly susceptible to everyday wear and tear - visitors to the store may drop heavy shopping bags on them, spill drinks or accidentally scratch the surface with jewelry, for example. If another touch technology had been deployed, there would have been the risk of damage to the touchscreen by such occurrences, leading to downtime and ultimately a poor customer experience. Furthermore, the design flexibility that ZYBRID offers meant that we could specify different size formats to suit the window and counter display requirements.