Optical store installs mirrored touchscreen that encourages online social interaction

London-based optician Kite GB has installed a touchscreen mirror in its East End store, with help from technology provider Zytronic.

The touch-enabled unit located at Kite’s flagship store in London’s East End utilizes a PCT touch sensor with a 42-inch active area. The sensor has been applied to mirror-finished toughened glass and is capable of supporting up to 40-point multi-touch operation. Via the unit, customers are able to take photos of themselves wearing different frames, then post them on Twitter, Facebook, Instagram and other social media platforms, so that their friends and family can look at the chosen frames and give their opinions.

In addition to the Zytronic PCT sensor, the system consists of an ultra-thin LCD digital signage monitor, supplied by Display Technology, with high brightness output, 1920x1080 pixel resolution and wide viewing angle. The Logitech HD Pro C920 web camera provides high resolution photos and video that can be stored on the host PC, then manipulated and subsequently uploaded. The customized software facilitates social interaction and the sharing of content with others, according to the companies.

“The vast majority of dispensing opticians haven’t considered how technology can help them engage with their customers," said Asad Hamir, Kite GB CEO. "We really wanted to enhance the user experience and provide an environment that is conducive to social sharing. The unit is already proving very popular and is a great differentiator for Kite. It allows customers to get advice on the products they are thinking about purchasing from the people that matter most to them, not just the store staff.”



Topics: Digital Merchandising, Interactive / Touchscreen, Merchandising, Social Media, Specialty Stores, Technology


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