How data-driven creative is transforming the customer-retailer relationship

Data-driven insights are creating a new language for retailers and marketers to deliver personalization.

Meet Marina, the doll behind Target's Missoni launch

In preparing for the highly anticipated Missoni for Target launch, the retailer "hired" a rather curious brand advocate.

Saying goodbye to Borders … on Facebook

An analysis of the late bookseller's social media stats provides some interesting insights.

Missoni for Target line sells out, raises questions

by James Bickers — Editor, Networld Alliance

The partnership with the Italian fashion house moved a lot of product in a short time, but may have alienated shoppers.

New online shopper study shows the value of Facebook, Twitter, Google

Fewer shoppers come from Twitter than anywhere else, but they spend more per order than anyone.

Three tactics for reducing shopping cart abandonment

Shipping-to-value ratio, critical price points have a big impact on why online shoppers back out of a purchase.

The future of product innovation for retailers

Data assets that didn't exist ten years ago are changing the innovation game.

Consumers ready, but merchants see complications with mobile payments

by James Wester — Editor 1, Mobile Payments Today

As mobile payments develop, consumers may be ready, but some merchants see headaches and costs.

CVS taking heat for length of store receipts

Coupons and special offers are stretching the length of the average receipt - and customers don't like it.

Opinion: The retail 'moment of truth' has run amok

Why trying to pull apart the Gordian knot of consumer motivation and label each piece is an exercise in futility.

Retail Customer Experience Executive Summit: Do you know what your customers are thinking? (video)

A consumer branding researcher gives the scoop on the consumer's inner decision-making process.

Survey: Twice as many people tell others about bad service than good

Americans are placing an even greater premium on quality customer service this year.

Is it bad to buy Likers on Facebook? Not necessarily.

Social promotions are critical for creating excitement, building relationships and demonstrating honest brand good will.

How retailers are giving men what they want

Is it really as simple as "Hooters plus product" when it comes to getting men excited about shopping?

Can Booqoos make social discounts more valuable to retailers?

Upstart competitor to Groupon aims to give retailers more control over their campaigns.

Five ways to use mobile to drive positive brick-and-mortar shopping experiences

Extending the aisles, using games to engage shoppers among the ways mobile can make in-store shopping better.

Retail trends go under the microscope at August Summit

Consumer trend experts Vickie Abrahamson and Mary Meehan will share the findings of their latest research.

Consumer study offers insights into the U.S. gift card market

More consumers are reloading open- and closed-loop cards, which can mean more visits and a greater spend.

Survey: Retailers unsatisfied with cross-channel abilities

Only 21 percent of retailers are satisfied with their ability to deliver across channels.

Big Y Foods pioneers Groupon use for grocery marketing

Retailer says there is 'big power' in store-specific coupon deals.