Avoid these 8 mistakes and be a winner in personalization

Kibo CMO Tushar Patel outlines eight very avoidable, mistakes retailers make with regards to personalization.

2022: The death of the CXO

BookingBug CEO Glenn Shoosmith explains why retailers must have a 360-degree view of their customers and unify their communications. Customers are increasingly…

Why it's crucial to understand the shopper’s in-store behavior in the evolving retail market

Smart Traffik CEO Laurent Simonin explains why brands and retailers need to unify their departments to increase revenue through an improved customer…

Ultimate irony – Amazon building warehouse at former U.S. mall

by Chris Petersen — Owner, IMS

As Chris Petersen writes, Amazon has simply been one of the most innovative retailers executing consumer choice and convenience and now is proving why…

Curing the epidemic of retail bankruptcy: X-data

Mike Maughan, head of global insights at Qualtrics, explains why X-data is a major piece of the puzzle when it comes to retail success.

The road to retail salvation is personal and predictive

Gordon White, general manager Americas, The Social Client (a company of Acticall Sitel Group), provides three elements retail brands need to keep in mind if…

What's really in it for your retail customers?

Tyler Douglas, chief sales and marketing officer at Vision Critical, offers up three key steps marketers can take to get back to the fundamentals. The first…

Kagan: Poor checkout experience hurts retail brand

by Jeff KAGAN — Wireless Analyst, Telecom Industry Analyst

Jeff Kagan offers up his view on retail winners and losers and what the changing customer expectations are starting to demand from retail stores.

A retailer's guide to driving modern customer experiences

Antoine Rizk, vice president of go-to-market programs at Axway, provides insight on how the customer journey is transforming into a cross-platform experience…

Making retail work for every generation - not just millennials

Bob Feher, an expert in analyst relations and market intelligence at NCR Corp., provides insight on why retailers which are striving to keep up with millennial…

5 ways to provide the support your subscribers want

Georg Richter, founder and CEO of OceanX, explains why direct-to-consumer subscription businesses must focus efforts and investments on improving customer…

Avoid these 5 mistakes in building a customer loyalty program

Arnab Mitra, marketing manager at SailPlay, explains why the value of a customer loyalty program is not just about acquiring and retaining customers. It's also…

A retail survival guide for the age of online shopping

Ashish Gambhir, Momentsnap co-founder and president, explains why the brick-and-mortar retail model is not yet in its death throes, though it is far from…

Merchants should highlight mobile self-service usefulness to consumers

by Will Hernandez — Editor, NetWorld Media Group

Do consumers see the value in every self-checkout option available to them from different restaurants and retailers?

Breaking down silos: 3 strategies for winning the digital customer experience race

Ed Burek, director of solutions marketing, SiteSpect, explains that while retailers are not blind or lost and know what customers want many can’t find the…

Does Walmart really have a shot against the Amazon juggernaut?

by Chris Petersen — Owner, IMS

Chris Petersen believes true innovation demands a willingness to take the risks to fail faster. Companies that don't embrace failure as a part of innovation…

Why it's time for retailers to serve customers some 'vacation cereal'

by Chip Bell — Customer Loyalty Consultant/Author, Chip Bell Group

Chip Bell discusses how, in an era where waste reduction and expense control are bread and butter, retailers can cost justify encounters that are, by…

How to create a more balanced content diet

Coherent Path President and CEO James Glover maps out why marketers need to move away from serving up the same email campaigns and a reliance on heavy…

Solving the mystery of the non-buying consumer

Dan Chester, VP and retail practice leader at ForeSee, explains why it's more important than ever for retailers to improve conversion metrics.

As back-to-school looms: What retailers need to know to be ready year-round

Velocity Worldwide CEO Enda McShane explains why retailers must be conscious of the need to have actionable insights into who customers are, why they shop, and…