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Consumer Behavior Blogs

2026 will be a year of rapid technological advancement

by Ben Johnston — Chief Operating Officer, Kapitus

For small business retailers, 2025 was a year consumed by the promise of change and the fear of what that change would bring.

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What 2025 really taught us about AI, CX and what 2026 holds for the future

by Mike Gadsby — Chief Innovation Officer, O3 World

In 2025, AI's biggest hurdle wasn't technological, it was organizational capacity and readiness.

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Why CX outcomes, not price cuts, will drive retail growth in 2026

by Banwari Agarwal — CEO Retail & CG and Digital Business, Sutherland Global

Staying competitive shouldn’t start with slashing prices. While discounts may deliver a short-term lift in revenue, they steadily erode margins and train…

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The endless aisle gets smarter: 5 predictions that will shape retail in 2026

by Bennett Carroccio — SVP, Rokt Catalog, Rokt, Rokt Catalog

The endless aisle isn’t disappearing but it is getting smarter, more intentional, and more aligned with how people actually shop.

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What main street can teach Silicon Valley about building loyalty

by Andrew Helms — CEO – USA, SumUp

If Silicon Valley spent half as much time studying Main Street as Main Street spends studying its customers, we’d build technology that feels a lot more like a…

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Americans maintain steady payment routines amid economic pressure

by Lilah Raynor — CEO, Logica Research

The latest Logica Future of Money Study shows payment behavior remains stable across methods and brands, even as many households reduce spending and manage…

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From destination to signal: How AI is rewiring the role of brand websites in retail

by Joseph Perello — Founder and CEO, Props

In a world where shopping starts with a prompt, the question is no longer “How do I get traffic to my site?” It’s “What does my content teach the machine about…

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Smart inventory strategy in uncertain times: Why panic buying could be hurting your business

by Warren Wilbee — CTO, ToolsGroup

Tariff policy will continue evolving, but retailers who respond with strategic discipline rather than reactive stockpiling will be better positioned through…

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Why data partnerships are the future of retail

by Ali Moosani — CEO, GoSpotCheck by FORM

Learn how real-time visibility into shelf conditions can help retailers and suppliers improve execution, boost sales and deliver a better in-store experience.

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The loyalty trend you’re not watching but should be

by Jennifer Farmer — Director of Merchant Development, Valuedynamx

Retailers looking to drive more year-round sales and eliminate off-peak season lulls should look to their reward and loyalty programs to proactively engage…

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How data analytics can drive retail customer engagement

by Raman Awal — SVP & Global Practice Head, Mastek

Customer engagement research reveals some telling facts — organizations focused on customer engagement saw cross-sell revenue surge by 22% and upsell revenue…

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What's coming in retail: 4 consumer insights to watch for

by Joanna Clark-Simpson — Head of Consumer Research and Marketing, PissedConsumer.com

Consumers are cautious as they watch for impacts from economic conditions, but consumers remain willing to spend their money with retailers who offer…

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Retailers and consumers are out of sync. Why? In a word, it’s words

by Purva Gupta — Co-Founder & CEO, Lily AI

Retailers and brands that embrace AI can significantly impact performance across ads, search results, and customer experiences, making online shopping the…

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AI in omnichannel retail: How technology is shaping consumer behavior

by Divya Valsala Saratchandran

The role of AI is not only to act as a tool but also to mark a complete revolution in the omnichannel space. Streamlining the processes and amplifying…

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AI crafts custom retail experiences

by Retail Customer Experience

In retail, AI is revolutionizing the way brands engage with customers, making interactions more seamless, personalized and intelligent.

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Celebrating inspirational women founders winning customer loyalty this International Women’s Day

by Fiona Stevens — Director of Marketing, LoyaltyLion

Customers don’t just want good products; they want to connect with brands that share their values. Founder-led engagement — whether through education…

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The soundtrack to sales: How to select in-store music to boost customer satisfaction

by Anton Timashev — Co-Founder and CEO, Wayvee Analytics

Selecting the right in-store music is both an art and science, as it plays a critical role in shaping customer emotions, behaviors, and ultimately, sales.

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Why emotions matter in retail customer journeys

by Renee Ellis — Senior Consultant, Cella by Randstad Digital

By understanding consumers' emotional triggers, retailers can better design customer journeys that address concerns, ultimately fostering stronger, more…

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Delivering on holiday shipping expectations: How to win over millennials, Gen Z

by Dan Spitale — Vice President, UPS Capital

As the holiday shopping season kicks off, retailers must understand the unique preferences of millennials and Gen Z to capture their business. Both generations…

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Holiday surge: 3 reasons why maps bills might double for retailers

Retailers can expect nearly a 20% increase in online traffic during the holiday season. While increases like this can lead to more revenue, financial gains can…

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