Consumer Behavior Blogs
Predictable results
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
In the world of pricing, results are more predictable than we might think. Recently a Fortune 500 marketing professional told me that his company had changed…
read nowCan you add value?
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
If you think I’m asking about your organization’s capabilities, I’m not. Then where, exactly, does the ability to add value lie?
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Two simple ingredients of personalization that almost all retailers miss
by Chris Petersen — Owner, IMS
Having lived in Canada, it is true that Thanksgiving is also celebrated there, albeit a month earlier than the US. The US Thanksgiving celebration has become a…
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Is this the end of marketing?
by Doug Stephens — President, Retail Prophet Consulting
Imagine a world without marketing. No really… imagine a world where no one tries to sell you anything. Not because they don’t want to but because attempting…
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Four myths of the marketplace
by Harvey Mackay — Author, Mackay Mitchell
1. We don’t have any competition.
read nowThe allure of low prices
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
I missed the irony on my first read of the email in which a marketing firm talked about pricing. The second reading left me laughing. It never ceases to…
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Could Santa steal from your store?
by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC
While running errands with my children this past weekend the topic of shoplifting came up. When I said that just about anyone could be a shoplifter, my…
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I Saw Mommy Googling Santa Claus [Infographic]
by James Bickers — Editor, Networld Alliance
U.S. holiday retail sales are expected to reach $586 billion in 2012. Online and mobile sales will account for larger portion of those sales than ever before.
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Beating the Black Friday blues
by Jeff Weidauer — Vice President, Marketing & Strategy, Vestcom International, Inc.
The term “Black Friday” is a familiar part of the holiday shopping season, with retailers going to great lengths to capture shoppers’ attention right after…
read nowPrice cuts plague Carrefour sales
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
That is the title of a recent Financial Times article. But is it true?
read nowHow important is mobility marketing? Follow Mom's lead.
by Chris Petersen — Owner, IMS
There has been a lot of research on "crossing the chasm" and how technology moves from early adopters to mainstream consumers. With previous technology devices…
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The best perk of all: Fairness
by Bryan Pearson — President, LoyaltyOne
I remember, in the near past, when getting a safe in your hotel room was considered a perk that many of us didn’t even use. Today, that little extra costs a…
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The waiting is the hardest part (for your customers)
by Micah Solomon — president, four aces inc
Timeliness is a critical part of creating a successful customer experience. As a business keynote speaker, I'm often heard calling on company and conference…
read nowHow retailers can attract more male customers
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
In RCE podcast #8, Kim Nasief, CEO of Measure CP, and I were asked if there is a way to attract male shoppers to stores. The generally held and widely accepted…
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Will same-day shipping make us happier customers?
by William Cusick — President, Customerspectives
Both Amazon and Walmart are vying to be your retailer of choice, and one aspect that we are all apparently about to start demanding is same-day delivery of our…
read nowThe great digital divide: Natives versus Immigrants
by Chris Petersen — Owner, IMS
If you look at age demographics, there is an amazing stat: 50 percent of the world's population is under 30 years old! No one under 30 remembers typewriters…
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Here's why retailers should put up their Christmas displays before Halloween
by Bob Phibbs — CEO, The Retail Doctor
It's that time of the year ... time for the leaves to change, corn mazes to sprout up, pumpkin spice latte demand so strong Starbucks has shortages. And of…
read nowThe high price of being too clever
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
"Any intelligent fool can make things bigger and more complex ... It takes a touch of genius — and a lot of courage to move in the opposite direction." So said…
read now'Sudden' interest in everyday low prices
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
An article by Ely Portillo at CharlotteObserver.com indicates that Lowe's is the latest company to try everyday low prices. This comes on the heels of failed…
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Customer experience management makes for good marketing
by Kimberly Nasief — President, Measure Consumer Perspectives
Customer experience management can be the difference between good marketing and bad marketing. As every business owner knows, a happy customer is the best form…
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