What can retail learn from community managers?

by Jeannie Walters — Chief Customer Experience Investigator, 360Connext

A few years ago, the role of community manager as we know it today didn’t exist. Social media was in its infancy, and as brands joined in they started to see…

Opinion: How social media is changing retail

The traditional path to purchase has been disrupted by the convergence of websites, kiosks, tablets, smartphones and social media.

Why you need to 'multiculturize' your brand

by Arturo Nava — Managing Partner & Co-founder, Marketealo

There is a huge emerging Latino wave “Multiculturizing” America that will also change the mainstream market in the U.S. Latinos represent a massive $1.…

Study: Millennials still spending despite economy

April 26, 2013

The National Retail Federation analyzed data gleaned from Prosper Insights & Analytics' April Consumer Survey in order to gain a better understanding of…

It's 10:00 o’clock. Do you know where your profits are?

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

When I began my consulting practice 24 years ago I’d go into companies and ask “What’s making money?” Most of the owners/CEOs would shrug, indicating that they…

What can merchants do to become better retail therapists?

More than half of all Americans go shopping to improve their moods.

Forrester report highlights 'mobile mind shift'

April 23, 2013

At Forrester's Forum for Marketing Leaders last week, SVP of Idea Development Josh Bernoff shared results from the firm's new report, "Marketing Strategy for…

GlobalShop 2013: WD Partners discuss 'digital disconnect'

by Natalie Gagliordi — Editor of KioskMarketplace.com, Networld Media Group

Executives with WD Partners revealed exclusive study results during their GlobalShop conference session.

The digital future of retail

In the next ten years, retail as we know it might come to an end.

AOPEN, Intel tracking solution helps retailers gauge customer response to digital signage

April 18, 2013

Retailers are turning to advanced motion sensors to gauge the effectiveness of their advertising. And today’s precise customer tracking tools can not only…

GlobalShop 2013: Training shoppers to buy

April 18, 2013

Herb Sorensen has found the Holy Grail — of retail, that is.

Walkbase traffic tracking integrates Google Analytics for online/offline traffic comparisons

April 17, 2013

Walkbase, a London-based company that offers a traffic-tracking solution for retailers, has announced it is now offering integration with Google Analytics…

Why the Four P's of marketing no longer matter in retail

It's mobile influence, not mobile commerce, that retailers should be focused on.

Marketing faux pas

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

Eric Spitznagel, in his SFGate article Memorable marketing flip-flops, highlights the errors of some well-known, well-respected brands.

Study: Consumers want a seamless shopping experience

April 15, 2013

New research from Accenture's Seamless Retail Study found that as online shopping continues to grow as a consumer preference, there is a mutually beneficial…

New HP media players pair with digital signage displays to engage customers

April 11, 2013

Two recently released Hewlett-Packard media players are meant to help retailers and hospitality businesses engage customers through interactive digital…

Dutch firm says new face analysis software gauges emotional responses

April 11, 2013

An Amsterdam startup has released new face analysis software that promises to read consumers' emotional responses.

Johnson ousted as JCP CEO

April 9, 2013

The board has had enough: JC Penney CEO Ron Johnson is out and its former CEO, Mike Ullman, will rejoin the company.

AOPEN showcases retail digital signage at Dutch retail show

April 8, 2013

AOPEN, an electronics manufacturer and digital signage solutions provider, recently joined with Microsoft Windows to showcase new digital communications…

Nordstrom gives Savvy a makeover to woo female shoppers

April 2, 2013

In a move to attract more young women in their 20s and 30s, Nordstrom recenlty revamped its Savvy clothing departments to reflect the demographic's smaller…