Jeff Fromm talks marketing to Millennials

At this year's Retail Customer Experience Executive Summit, Barkley marketing executive Jeff Fromm discussed showrooming, marketing to Millennials, and why…

Study: Vantiv profiles the 'omniconsumer' of the future

October 1, 2013

Payment processing services provider Vantiv Inc. has released a new primary research study on the impact of omnicommerce and mobile banking trends on consumers…

Report: M-commerce grew 24 percent over the last 12 months

Consumers are increasingly turning to their smartphones and tablets for specific retail activities.

Pay no attention to the man behind the curtain

by Jeff Weidauer — Vice President, Marketing & Strategy, Vestcom International, Inc.

The Grocery Manufacturers Association (GMA) has a new website called The Facts About GMOs. I’ve spent time reading through the various articles and op-eds…

How to replicate Disney's first-class customer experience

by Gary Edwards — Chief Customer Officer, Emathica

The Walt Disney Company has been pleasing audiences with its multi-faceted approach to entertainment since 1923. The envy of marketing executives around the…

Dr. Chris Petersen talks retail around the world

At this year's Retail Customer Experience Executive Summit, Dr. Chris Petersen shared insights from his travels to retailers all around the world, and talked…

UPS, comScore study shows shoppers want it easy

September 26, 2013

Data released today by UPS and comScore Inc. reveals that online shoppers are looking for more ease and control over their shipping and delivery experiences.

What's in store for the 2013 holiday shopping season?

Five predictions for what retailers can expect this holiday season and how they can prepare.

Best Buy: Why in-store analytics are critical for survival

by Chris Petersen — Owner, IMS

Best Buy is a case study unfolding before our eyes. It is quite literally a test of how today's omnichannel consumers will behaviorally respond to radical…

ShopperTrak warns retailers not to shy away from the Christmas creep

September 17, 2013

The shopper analytics provider ShopperTrak is forecasting a bit of a calendar conundrum for retailers, warning against a delay of the Christmas creep due to a…

New research attempts to debunk showrooming myths

September 13, 2013

New research from the Columbia Business School and the loyalty firm Aimia offers retailers tips on enticing consumers with mobile devices to make purchases…

Turning a frown upside-down: How negative WOM can help your brand

by Bryan Pearson — President, LoyaltyOne

Why Jerry Seinfeld is a customer service consultant

by Micah Solomon — president, four aces inc

"We're craving the nondigital even more these days, the authentically human interaction," says Jerry Seinfeld, explaining (I would argue) not just live standup…

What to take away from the 2013 back-to-school season

Sales data can show how successful your back-to-school season was, but numbers don’t reveal the reasons why.

Cardlytics releases back-to-school 'report card'

September 10, 2013

Cardlytics, specialists in card-linked marketing, has announced the results of its "2013 Back-to-School Shopping Report Card," an analysis of 70 percent of…

A brainstorming tool to use with your staff

by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC

Your employees are a tremendous source of information and insight. They can share how to deliver a better customer experience, or how to sell more. They might…

What if a 'foodie' ran your store?

by Chris Petersen — Owner, IMS

After returning from India, I had to an opportunity to meet with over 70 technology retailers from Latin America last week. For all retailers owning brick and…

Retailers resort to deep discounts this back-to-school season

September 6, 2013

Back-to-school spending was up slightly this year over last, but it came at a steep price for retailers, who resorted to deep discounting in order to move…

Retailers 'behind the curve' with tablets

September 6, 2013

In a new commentary published in The Guardian, Simon Black, CEO of payment gateway provider Sage Pay, says that retailers are "still behind the curve" when it…

'Idea brands’ will win big with Millennials: Here's how to attract them

by Jeff Fromm — Executive Vice President, Barkley

Millennials want to change the world. Who doesn't? However, this generation born from 1977 to 2000 is often accused of passive insensitivity caused by their…