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Consumer Behavior News & Media

New study reveals a growing appetite for self-service among consumers

June 5, 2013

Personalized automation may be the ticket to winning the wallets of global consumers, according to the Cisco Customer Experience Report released today.

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ShopperTrak acquires RapidBlue for in-depth analytics power

June 3, 2013

ShopperTrak, a company specializing in the analysis of retail foot traffic, announced today the acquisition of RapidBlue Solutions Oy, a European provider of…

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The problem with big data

by Jeff Weidauer — Vice President, Marketing & Strategy, Vestcom International, Inc.

What are you doing about big data? That is a question making the rounds with retailers today. Or turned around it’s, “What am I supposed to do about big data?…

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Why retailers must excel in the 4 Cs instead of just the 4 Ps

Marketing 101 classes are being rewritten … by consumers.

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What ails Carnival?

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

When we think of a carnival we think of fun and good times. Unfortunately that’s not the image that comes to mind for the cruise line's passengers. So what’s…

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More Hispanics shop via smartphone, survey finds

May 23, 2013

A recent survey by the Integer Group found that 16 percent of Hispanic shoppers are using their mobile devices to make purchases, compared to 12 percent of…

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At Best Buy, the best customer experiences come from employee buy-in

by Bryan Pearson — President, LoyaltyOne

Ask any consumer about his or her best buying experience, and you’ll hear it did not simply involve a product purchase, but an entire brand encounter. This is…

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Should purchasing intent be used to alter prices?

Charging different prices to different people may be discriminatory for the same reasons "ladies' nights" have been banned in some states.

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A case for simplicity in retail

by Chris Petersen — Owner, IMS

Nothing seems simple anymore. It's amazing how complex our lives have become with the technology that was supposed to simplify our lives! As I was trying to…

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Retailers can relax about showrooming, survey finds

May 22, 2013

A recent study reveals the furor over showrooming may be all for naught. According to the 2nd Annual U.S. Mobile Path-to-Purchase Study released today by xAd…

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How to build an expert customer service problem resolution approach

by Micah Solomon — president, four aces inc

An expert approach to customer service requires a well-defined process for problem resolution. Let’s look at how to start setting up such a process.

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Survey says Millennials prefer brick-and-mortar shopping

May 21, 2013

Detailed research from the Urban Land Institute reveals that Millennials prefer shopping in brick-and-mortar stores. Surprisingly, the brands Millennials love…

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Pricing: Innovation vs. enhancement

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

Innovations premiums are huge. Early adopters often pay 3 to 4 times the price the mass market does. But what about product improvements? Do they carry the…

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Malaysian retailer TANGS goes live with Manthan analytics

May 16, 2013

Manthan Systems, providers of business intelligence solutions for retailers, announced recently it's successful implementation of the ARC Customer Analytics…

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Will an Internet sales tax bring fairness or confusion?

by Natalie Gagliordi — Editor of KioskMarketplace.com, Networld Media Group

The Marketplace Fairness Act is causing a divide in the industry and has tax experts bracing for chaos.

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Retail reboot: The changing face of retail worldwide

The evolution and tide of consumer change is global ... and is escalating.

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Update: Nordstrom ends test of shopper tracking

May 13, 2013

Following a report on CBS 11 in Dallas (and subsequent reporting through other websites) that Nordstrom was tracking shoppers' activity via smartphone data…

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Mother's Day shopper study finds in-store trumps online

May 10, 2013

The market research firm Trendsource released results of its Mother's Day buying intentions study, revealing that shoppers prefer the in-store experience for…

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Professor weighs benefit vs. risk of facial recognition technology

Retailers have collected data on customer preferences and demographics for years, but biometrics takes it to a new level.

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Intuit index offers glimpse of consumer spending habits

May 8, 2013

Findings have been released from the Intuit Consumer Spending Index, providing a unique view into the U.S. economy with a near real-time view of actual…

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