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Consumer Behavior News & Media

Five rules of real-time marketing

Use new tools and tech to know your customers, and interact with them appropriately.

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Will new J.C. Penney logo succeed where Gap failed?

by Kim Williams — Reporter, NetWorld Alliance

The retailer's new logo uses the Helvetica font - as did the ill-fated Gap redesign.

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Delvinia Dig report focuses on future of retail

February 24, 2011

The latest "Dig" report from Delvinia, a Canadian digital strategy and customer experience design firm, indicates the growing influence of digitally savvy…

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Digby brings In-Store Mobile Module to retailers

February 23, 2011

Digby, provider of mobile commerce for top retail brands, announced today the launch of the Digby In-store Mobile Module, a new feature that enables retailers…

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The communication station: are you making your connections?

by Sharon Goldman — Senior Director, COLLOQUY

Savvy loyalty marketers know that deeper engagement and personalized communication are the biggest loyalty drivers for high-value customers, not mass e-mail…

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What you can't teach buyers

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

There are some things you just can't teach buyers. Nor should you try.As sellers, we can educate buyers on:

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STORES/BIGresearch survey says consumers investing in small luxuries again

February 22, 2011

New research released by STORES Magazine reports that consumers are slowly starting to enjoy some of the services or items they may have previously sacrificed…

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Retailers review the role of stores as multi-channel booms

February 22, 2011

An increasing number of consumers are researching products in bricks-and-mortar retail stores before purchasing online, according to new research by Deloitte…

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MICROS-Retail announces XBR and Balance Sales Audit versions 7.0

February 21, 2011

MICROS-Retail, a division of MICROS Systems, Inc. and provider of retail technology, announced the release of XBR Loss Prevention and Store Analytics version…

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NRF: Americans plan to spend a little, save a little of their tax refunds

February 21, 2011

With signs of an improving economy, many Americans are now keen to use their tax refunds to treat themselves, or their families, to a major purchase such as a…

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Survey shows majority of shoppers motivated by brand loyalty

February 21, 2011

CrossView, a provider of cross-channel commerce solutions, recently released a survey showing that more than half of 177 shoppers surveyed are motivated by…

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Five barriers to building retail customer loyalty

Loyalty programs should be about companies demonstrating their loyalty to customers, not the other way around.

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Webinar: Turning Website Visitors Into Customers By Building Trust Online

People do business with those whom they trust. On the Internet, this is particularly true. If you can build more trust with your customers, your revenues…

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NRF: Stronger discretionary spending helps boost retail sales for seventh straight month

February 14, 2011

With consumers showing spending power beyond the holiday season, January marked the seventh straight month of retail sales gains. According to the National…

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ACSI: Customer satisfaction weakens in biggest slump since 2008

February 14, 2011

Customer satisfaction as measured by the American Customer Satisfaction Index (ACSI) has not improved since the middle of 2009, and now registers its biggest…

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ACSI falls: Biggest slump since 2008

Strong showings for Amazon, Netflix, Newegg, Publix, Nordstrom, Kohl's not enough to bolster satisfaction.

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The Enduring Allure of the Secret Handshake

by Doug Stephens — President, Retail Prophet Consulting

The world is an increasingly inclusive place and as a society, we've grown to expect equal and open access to just about everything. Facebook has become the…

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Five ways to win back new private-label shoppers

American consumers continue to switch to lower-cost, private-label goods across every supermarket category.

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Is the era of the printed mail-order catalog coming to an end?

by James Bickers — Editor, Networld Alliance

JCPenney has shut down its catalog after 48 years, but other retailers are using theirs to strategic advantage.

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Survey: Majority of consumers resist registering online, prefer social sign-in

75 percent of consumers will alter behavior when faced with traditional website registration.

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