Study: Community features drive traffic, sales to online retailers

September 10, 2009

As social networks proliferate and consumers report spending more of their time online, e-commerce is ripe to weave community into the customer experience. On…

Nielsen: Affluent shoppers more likely to be heavy coupon users

September 8, 2009

SCHAUMBURG, Ill. — In today's economy, more U.S. consumers are using coupons when purchasing consumer packaged goods (CPG) items with 1.6 billion coupons…

How to make men feel at home while shopping

by James Bickers — Editor, Networld Alliance

September 7, 2009

San Francisco Chronicle fashion correspondent Aaron Britt recently went on a walking tour of S.F. men's retail with Bertrand Pellegrin, author of "Branding the…

Making the case for custom point-of-purchase content

A core factor of the retail customer experience is advertising. But how we speak to a potential customer versus a customer at the point of purchase are not the…

Designing a new experience — and putting fun back into retail

Now is a great time to design and launch a new customer experience — especially for brands feeling the pinch of commoditization.

Mobile brain-scanning device tracks, measures shopper emotions

by James Bickers — Editor, Networld Alliance

August 26, 2009

Retailers and marketers that wish they could get into the minds of their customers are a little bit closer to having that wish fulfilled, thanks to some…

Luxury retail at a crossroads

Shattered by heavy discounting, luxury retailers now need to focus on two distinct customer types - those looking for branded items at a lower price, and the…

Discounting while preserving the brand

Why retailers need to focus on intelligent promotions, rather than across-the-board discounts.

Customers still want organic, but are skeptical of claims

August 20, 2009

HARRISBURG, Pa. — When it comes to all natural and organic foods, today's consumers are wiser to the differences than most marketers might think and eager to…

Study: Attractive store personnel could 'put off shoppers'

by James Bickers — Editor, Networld Alliance

August 16, 2009

While conventional wisdom suggests that you want attractive, well-groomed people staffing the aisles and counters of your retail establishment, a new study…

Breaking retail's addiction to discounting

When retailers emphasize price above all else, everybody loses. Author Kate Newlin offers some alternatives to "okay, available and cheap."

Luxury retailers need to personalize the online experience

by James Bickers — Editor, Networld Alliance

August 13, 2009

Shopping a luxury retailer is a singular experience — the setting, the products, the (hopefully) excellent service. But most of those things go away when…

Deloitte reports consumer spending up for second straight month

by James Bickers — Editor, Networld Alliance

August 11, 2009

A year or two ago it would have seemed meager, but today it feels like reason for celebration: Consumer spending went up in July, the second straight month of…

Research: Most consumers will pay more for a good experience

by James Bickers — Editor, Networld Alliance

August 9, 2009

Research firm Strativity Group has released the findings of its "2009 Customer Experience Consumer Study."

Study: Customers want simpler, easier-to-understand food labeling

by James Bickers — Editor, Networld Alliance

August 4, 2009

Progressive Grocer reports on a new survey from Guiding Stars Licensing Co., which suggests that grocery shoppers are getting fed up with arcane, hard-to-read…

How to catch male shoppers: Market to women

The men's grooming market is set to explode, and retailers can reach it more directly by marketing to women.

Private label: The prestige brands of tomorrow?

Retail expert and author Kate Newlin says the only odd thing about private label brands is that they've taken so long to win shoppers over.

Opinion: Why customer satisfaction surveys don't work

With 95 percent of our cognitive processing handled by the subconscious, how much value is there in surveys that probe the other five percent?

Surprise: Low-income shoppers more willing to pay a premium for sustainability

by James Bickers — Editor, Networld Alliance

July 19, 2009

In the prevailing cliché, it is the wealthy among us who care the most about the environment; they are the ones willing to pay a premium for products and…

Retailers taking 'Christmas in July' more seriously this year

by James Bickers — Editor, Networld Alliance

July 15, 2009

The concept of "Christmas in July" is more than 100 years old, but this year especially it looks like retailers are using the poor economy to suggest to…