Creating a brand with a life of its own

Cultivating the customer passion that top brands enjoy.

Shoppers want retailers to show how green they are

July 21, 2008

Boston Business Journal: A retail business may be green and sustainable, but unless those details are clearly communicated to shoppers, the store might not be…

Customer experience and IP

by James Bickers — Editor, Networld Alliance

Protecting crucial aspects of an in-store experience against imitators.

Internet coupon usage up, but Sunday paper still rules

July 17, 2008

NEW YORK — Internet coupons are of increasing interest to consumers, according to a recent analysis by consumer and media measurement firm Scarborough…

British shoppers choose bargains over brand loyalty

July 13, 2008

International Herald Tribune: Shoppers are more footloose than ever before with the retailers they use, seeking out bargains in the economic downturn and…

Trying on Clothes, 2.0

by James Bickers — Editor, Networld Alliance

Do shoppers want high-tech dressing rooms?

TNS unveils new in-store metric for grocers

July 13, 2008

Marketing Daily: TNS is unveiling a new way to measure grocery-store behavior, one it says will give both grocery retailers and packaged-goods marketers new…

Web shoppers swayed by site design

July 9, 2008

Bluhalo: Some 80 percent of online shoppers are willing to use sites that are well presented and easy to use, according to research by PayPoint.net. A total…

Building the perfect survey

Best-practices for crafting a survey that customers will complete.

Experiential store environment leads to big sales boost

July 7, 2008

Display & Design Ideas: Caryn Lerner, president and chief executive of Toronto-based Holt Renfrew & Co. Ltd., recently attributed a sales increase of…

Wal-Mart, JCPenney use experimental branding to reach new audience

July 6, 2008

Dallas Morning News: Last month, Wal-Mart Stores Inc. mailed shoppers a 33-page Canopy catalog and launched the Canopy brand Web site. Online, the…

Understanding the female shopping psyche

July 1, 2008

Belfast Telegraph (U.K.): Dr. Karise Hutchinson, who teaches human resources at the University of Ulster, writes in the Belfast Telegraph of the difficulty…

Survey: Small stores, independents preferred over big names

June 30, 2008

Retail Week: On Friday, Retail Week published the "100 Stores You Must Visit" and a quick scan through the names reveals an uncanny fact: the great bulk of the…

Over the course of a lifetime, women spend a year shopping

June 29, 2008

Sunday Telegraph: A new report estimates the average female spends 12 months of her time on Earth in shopping centers hunting down bargains and buying…

Social e-commerce taps voice of shopper

Web 2.0 connectivity changes the game for online retail.

Study: Customers won't tolerate waiting in line more than four minutes

June 26, 2008

DALLAS — A study conducted by M/A/R/C Research found 10 percent of shoppers are frustrated enough to leave a check-out line if the wait is too long. The study…

Think globally, sell locally

Ethnic products reach a larger audience than ever before.

Survey: Shoppers prefer enclosed malls to strip malls

June 19, 2008

The Age (Australia): Having everything under one roof has given shopping centers the edge as the destination of choice for a touch of retail therapy, a survey…

In the holiday spirit

by Julie Sturgeon — independent journalist, CEOEditor, Inc.

June 19, 2008

Customer experience wasn't the strongest branch on the tree in 2007. Here are a few tips to help you improve this time around.

A wait they won't hate

by James Bickers — Editor, Networld Alliance

June 19, 2008

Long lines can be powerful outreach and branding opportunities.