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Consumer Behavior News & Media

Why embracing new technology is a good thing for traditional retailers

Andy Tow, managing director, Retail Marketing Group, explains that as shoppers have more choice than ever, traditional retail has a prominent role to play abd…

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Holiday shopping on rise as is customer expectation

November 14, 2018

Consumers will be shopping and spending more this holiday season, but they're also be expecting greater service and a more rewarding customer experience.

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Survey: Shoppers to spend more, hit sales before Black Friday

November 14, 2018

Not only will consumers spend 5 percent more this holiday shopping season than last, half expect to do that shopping before the big Black Friday events.

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Brick-and-mortar retail still king for holiday gift shoppers

November 13, 2018

Nearly three quarters of consumers plan to visit a brick-and-mortar retailer for holiday gift buying this year, and an increasing number of shoppers are taking…

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Reining in customers with a little delight

by Chip Bell — Customer Loyalty Consultant/Author, Chip Bell Group

Chip Bell shares a childhood experience that reflects on how to effectively rein in customers and why the retail customer experience should be a partnership…

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Americans increasingly want stores closed on Thanksgiving

November 12, 2018

A survey reveals close to 50 percent of American consumers are in favor of retailers closing on Thanksgiving and will not be shopping on the holiday before…

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How mixed reality can help the brick-and-mortar keep up with Amazon

Mark Hardy, CEO of InContext, explains how a mixed reality strategy can help retailers boost shopper engagement and optimize the customer experience.

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Adobe expects record $124B in online shopping due to mobile ordering

November 9, 2018

Adobe is forecasting a surge in holiday shopping, with online sales rising 14.8 percent to $124 billion in U.S., this season with a record Cyber Monday in the…

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Emerging tech, bad customer service, omnichannel top reads in October

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

Retail Customer Experience readers were interested in a wide variety of CX issues in October, from why the store is still a winning strategy to embracing…

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Why retail success requires boosting operational efficiency

Nick East, Zynstra CEO, explains why retailers can no longer afford to have in-store IT systems be a drag on customer experience, especially when there are…

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Click and collect still emerging in retail segment

November 2, 2018

Just 37.6 percent of retailers are offering click and collect capability to consumers, according to OrderDynamics' research report, Omni-2000 Research: Global.

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Emotion in customer care: Just how important is it?

Julien Rio, head of marketing at Dimelo, explains why retailers need to solve problems from the lower levels of the hierarchy of needs when it comes to…

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Customer identification remains a challenge for retailers, reveals survey

November 1, 2018

Just 23 percent of brick-and-mortar retailers are able to identify a customer prior to checkout, compared to 60 percent of online retailers and the inability…

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4 rules for getting consumers to opt-in to SMS marketing campaigns

Dan Slavin, CEO, CodeBroker explains how SMS marketing represents a real opportunity for marketers.

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American shoppers put money where their trust is, reveals research

October 31, 2018

American shoppers are increasingly shopping at retailers they trust, according to new PCI Pal research.

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Survey: Younger shoppers hitting brick-and-mortar retailers, older consumers jumping online

October 31, 2018

Millennials are increasingly shopping at brick-and-mortar stores while older consumers are gravitating to online stores to shop, according to a new Euclid…

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The customer experience is broken: Lifecycle marketing is the fix

Augie MacCurrach, CEO, Customer Portfolios, offers insight on what leads to a broken customer experience and tips and advice on how to fix it.

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Monetate, Bazaarvoice partner on customer engagement strategy

October 30, 2018

Monetate and Bazaarvoice are partnering to offer retailers a more effective customer engagement solution.

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Operating in a customer-driven economy

Andy Tow, managing director, Retail Marketing Group, offers insight on why the race is on for brands to elevate themselves by offering personalised experiences.

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Consumers: Brands must respond to online reviews

October 29, 2018

A good majority, 65 percent, of consumers believe brands and retailers should respond to online reviews and 80 percent believe the response should be…

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