The rise of technology in experiential retail

Mark Matthews, marketing strategist, NEXT/NOW, surveys the rise of experiential technologies in retail, from atmosphere to wayfinding to analytics.

Augmented experiences: The new reality of retail

Erwin Bosser, director at European digital agency Dept, explains how AR is transforming the retail industry and how each aspect of a customer's digital…

3 ways to improve the retail app shopping experience

Tim de Paris, CTO at Decibel, shares three tips to improve the mobile app shopping experience.

5 tips for designing a CSAT survey that delivers results

Phil Doriot, vice president of analytics and Insights at Market Force Information, explains that while every CSAT survey is different and each retailer has its…

How to improve the customer experience using strategic space planning

by Tom Buiocchi — Executive Director, President & CEO, ServiceChannel

Tom Buiocchi, executive director at ServiceChannel, breaks down the step-by-step process for effectively improving the in-store customer experience.

5 tactics for boosting customer response rates

Leonie Brown, a senior XM scientist at Qualtrics, shares five tactics for ensuring high quality feedback data as today's successful retailers are those who…

How and why marketers are embracing the pop-up concept

Luciana Moran, SVP, brand, digital and BU marketing at Dun & Bradstreet, explains how the pop-up retail experience can be a creative way to breathe new life…

5 best practices for building the omnichannel customer service strategy

Miguel Noronh, executive vice president of global accounts at Altitude Software, maps out five steps to to implementing a true omnichannel approach.

The real source of the retail apocalypse: failure to innovate

Martin Mehalchin, partner at Lenati, the strategy and design division of ProKarma, shares insight on why brands must continue to reinvent the physical shopping…

4 steps for taking control of the retail coupon experience

David Moran, co-founder of Eversight, explains that while coupons aren't new for the retail segment a lot has changed from how they are issued to how they are…

6 ways AI is driving retail employee productivity, engagement

Tom Besselman, vice president of retail solutions at CompuCom, offers up a detailed look at how AI is being used to make retail employees better and the…

A strategy to take a retail business across borders

Storefront CMO Stephanie Kidder explains that while doing business in a new country can come with a daunting list of questions, costs and unfamiliar…

Getting to the data that matters can boost the customer experience

by Auria Moore — Director of Solution Strategy, Stibo Systems

Auria Moore, director of solution strategy for customer master data management at Stibo Systems, offers up insight on how retailers can best organize and…

Why giving up control can give brands more influence

Jami Dewolf, chief marketing officer, Alliance Data's card services business, explains why it's a smart move to hand some control of email content and cadence…

Cashierless stores slowly make inroads

Shoppers can now either use a mobile app, scan a receipt, or text in their payment allowing for a quicker, more efficient way of getting in and getting out.

Enhancing and securing the retail reward program

Sven Dummer, product marketing, Akamai Technologies, offers up insight on how brands and retailers can boost and secure reward programs with customer identity…

Creating a unified commerce experience

Tipton Loo, vice president of digital edge (AI and IoT) at ProKarma, explains why retailers that are able to harness edge technologies, like IoT and AI, to…

5 ways grocers can deliver a positive, omnichannel customer experience

Kerry Liu, CEO and co-founder of Rubikloud, shares five strategies to help grocers, offering online shopping and delivery, improve their supply chain.

The problem of personalization in retail marketing

Kristin Hambelton, CMO, Marketing Evolution, discusses the disconnect between what retailers believe is happening with retail customer marketing and what's…

How to compete with Amazon: 5 ways to make it happen

Tobias Buxhoidt, founder and CEO of parcelLab, shares five ways every retailer can compete with Amazon.