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Customer Experience Blogs

A customer experience audit of women's retail

Nick Godfrey, executive vice president and co-founder, Customer Portfolios, explains how an audit of the customer experience is not only necessary but critical…

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How To: Delivering a superior subscription commerce experience

by Chris Anton — Executive Vice President, SnapFulfil

Chris Anton, executive vice president at SnapFulfil, explains why retailers must ensure they deliver the ultimate end-to-end experience to drive sales and meet…

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A deep dive into the click and collect concept

Lauren Leach, director of Conway MacKenzie’s real estate industry vertical, offers a comprehensive look at today's 'click and collect' retail strategy.

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Why the in-store shopping experience is irreplaceable

Georgie White, a writer at Mediaworks, offers insight on why brands should focus on their digital presence but not at the expense of their in-store offering.

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How To: Stay 1 step ahead of the online holiday shopping crunch

Matthieu Blandineau, product marketing manager, Algolia, offers up nine tips to stay ahead of the hectic holiday season all year round.

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Personalization as the digital strategy for beauty commerce

Sampo Parkkinen, Revieve CEO, explains why in a vertical like beauty, where the usage of products is of a highly personal nature, the importance of…

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The argument against short-term retail associate training workshops

Lindsey Daviso, product communications manager at Docebo, offers insight on why providing customizable, on-demand training allows retail associates to choose…

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3 keys to a successful retail website redesign

Craig Witt, chief revenue officer at MotionPoint, offers up insight on why a website design should include a content refresh as well as both initiatives will…

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How physical retailers can combat online competitors with experiential retail

Andrew Little, events and special projects manager at Creatacor Inc., shares insight on how experiential marketing adds value beyond the traditional retail…

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Tips for retailers when it comes to international payments

Alyssa Callahan, a technical writer at Nvoicepay, shares insight on how retailers can navigate the complex world of international payments.

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The future of furniture retail

Steve Davidson, vice president of Fortegra’s Warranty Product Group, details the unique challenges furniture retailers are facing as the consumer buying…

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Why conversational commerce is coming sooner than you think

Marco Lafrentz, vice president, tyntec, shares his insight on how online commerce has evolved significantly over the last two decades, and the ongoing shift is…

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How retailers can thrive in the age of Amazon

Simon Hay, Outra CEO, explains why the day to day job of delighting customers has to be delivered by ruthlessly efficient, smart, agile technology if you are…

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Mobile retail apps: Balancing benefits with costs

Sean Keith, director of new business development at Eagle Eye, writes that it's clear mobile retail apps provide a platform to engage an increasing number of…

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Attaining retail operational excellence with indoor location technology

Chris Todd, CEO of Theatro, explains why It's time for retailers to focus on applying location technology to associates in order to serve customers more…

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Customer engagement key to long-term retail success

Scott Heimgartner, director of product marketing at Maropost, believes the key to customer engagement is to not just provide products and services to consumers…

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4 attributes of a successful digital engagement strategy

Anthony Stevenson, international new business director at Eagle Eye, writes that in the race to capture sales only businesses with an effective digital…

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Understanding the challenges of Amazon marketing optimization

Melissa Burdick, Pacvue president, discusses how marketing optimization is a key component of a successful Amazon strategy, and when used effectively, it can…

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The age of omnichannel: Why retailers need to go 'all-in'

The fluid world of multichannel shopping and consumer touch points is only going to become increasingly involved and complex. To succeed, brands can no longer…

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Why brands must prioritize the happiness of millennial shoppers

Brightpearl CEO Derek O'Carroll explains why the key to retail success could lie in keeping millennials happy and why brands, seeking to capture the attention…

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