Sales success begins and ends with engagement

Engagement can be difficult to measure, but there are ways to do it.

If there is an app for that… why should we care about bots?

by Chris Petersen — Owner, IMS

Ignorance is not bliss, nor is it profitable in today's connected world.

3 ways to boost the online checkout experience

Simplifying the online checkout process can be fairly simple and benefit your business in the long term as it makes customers happy.

Putting customer experience analysis into action

by Lyle Bunn — Strategy Architect, BUNN Co.

Customer-focused organizations shared insights and best practices at the fifth annual Customer Experience Strategies Summit.

5 things retailers must do to make IoT not about "things"

by Chris Petersen — Owner, IMS

Retail is doing a horrible job with IoT because it's not about things at all.

Shipping wars: Fighting the pricing surge with omnichannel retail tactics

An increase in shipping prices from popular shipping providers is a big reason why retailers are looking for a solid strategy to overcome the current shipping…

5 dirty little secrets within Amazon's world domination strategy

by Chris Petersen — Owner, IMS

Planes, trains and ships are just the tip of the icebergs in disruption.

Preparing for the new digital customer journey

As the availability of digital and mobile technologies continues to grow, there has been a shifting away from the traditional customer-agent interaction model…

Most missed CX opportunity and 5 ways to capitalize on it

by Chris Petersen — Owner, IMS

Research shows watching others has a huge impact on conversion.

A beautiful find: How 2 grocers stock relevance through sustainability

by Bryan Pearson — President, LoyaltyOne

The issue of sustainability in the supermarket aisle is no longer a question. It is the answer to retaining relevance among earth-conscious consumers.

4 secrets of customer loyalty from successful retailers

Think about the large retailers who are struggling: Sears, JC Penney, Aeropostale and many others. But it's not the merchandise, locations or prices prompting…

As CVS converts Target pharmacies, data is key to health

by Bryan Pearson — President, LoyaltyOne

As CVS/pharmacy enters the thick of converting 1,700 Target pharmacies and clinics to its own brand, it has made it evident its reward program, ExtraCare, will…

5 questions CMOs must ask when "they don't show up"

by Chris Petersen — Owner, IMS

Marketers need to engage like they are throwing a party for friends.

6 paths to mobile brand awareness

Retailers need to take consumer intent into account and have a sense of immediacy in delivering information to that consumer.

Infinite data: How the business can stand out with the crowd

Welcome to the modern world — an age in which data is infinite and we are able to collect more information than we know what to do with.

Going bananas with product placement may not be such a good move

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

To put it simply, my Millennial loves bananas and is not going to be too thrilled to be so overtly manipulated.

Endangered customer: Why people are the difference in the future of retail

by Chris Petersen — Owner, IMS

Much of the retail pendulum has in fact swung to the "technology of sales transactions," which is why I found a new read on customer relationships so timely…

The "perfect storm" for an omnichannel explosion in India

by Chris Petersen — Owner, IMS

Lessons learned from India's retailers … and changing consumers.

3 ways successful retailers are building a perfect customer experience

Perfection is an ever-moving target. Just ask any business continually working to better understand and serve its customers.

Membership-based business models: Capitalize on being in the club

by Ethan Whitehill — CEO, two west inc

As access becomes more important than assets to today's shoppers, brands are building tech-driven subscription services and entire businesses around this…