SWOT Pricing

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

 Is SWOT analysis helpful in setting prices?

Just in Time for Xmas: Mobile Marketing Tips

by Lisa Biank Fasig — Director, JZMcBride and Associates

Looks like a good number of shoppers will be phoning it in this holiday season.

More evidence of rewards just for stopping by

by Sharon Goldman — Senior Director, COLLOQUY

“Checking in” at a retailer or service provider is getting more valuable than ever, with more companies rewarding customers who do no more than simply walk…

Study: Retailers' return policies often unclear, inconsistent

More than half do not include their return policy on their home page; one-quarter do not allow cross-channel returns.

Target Marketing Hits Home With CoupSmart

by Lisa Biank Fasig — Director, JZMcBride and Associates

Marketers spend a lot of money tracking what we buy so they can tailor promotions to our specific needs. Now, we consumers can take that tracking into our…

Digby, Invodo partnership brings e-commerce video to smartphones

November 9, 2010

Invodo, a full-service e-commerce video partner for online retailers, and mobile commerce provider Digby announced that they have formed a partnership.

CETW: Target exec hits the bullseye with CETWorld keynote

by Christopher Hall — w, t

Christopher Borek detailed Target's 8-point strategy for connecting with shoppers.

Rumors of the Death of Aspirational Shopping Are Greatly Exaggerated

by Bob Phibbs — CEO, The Retail Doctor

The goal of aspirational brands is to allow us to feel better about ourselves. That’s what we have always done. And always will do.

Pricing for Social Entrepreneurs

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

In order to do good...

Self-Service Store Integration

Self-service technology can enhance the customer experience, but proper integration is pivotal. Learn how smartly deployed technology can unify the shopping…

Best Buy expanding Magnolia program

October 28, 2010

Best Buy is opening Magnolia Design Centers, the company's premium home entertainment and electronics brand, in two more California locations.

Using assumptions as a problem-solving tool

Author shares a four-question approach to isolating and solving operational problems.

Why Apple Will Dominate Location Based Marketing

by Doug Stephens — President, Retail Prophet Consulting

Location based services are quickly becoming the marketers most powerful tool to reach consumers in a contextual and relevant way.  But could an unlikely…

Apple opening new retail store in Chicago

October 21, 2010

According to MacRumors.com, Apple is set to open its new Lincoln Park retail store in Chicago on Saturday, Oct. 23, at 10 a.m.

Language That Sells

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

 When creating your marketing materials...

Opinion: Customers want relationships, not low prices

Retailers need to solve the customer's problem, but also deliver satisfaction on an emotional level.

Six marketing lessons from Sir Richard Branson

Customer engagement, tapping free publicity among the tips shared by the business luminary.

Discounting in Off Season?

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

Good strategy?

Yes Virginia, Retail Holiday Sales Will Suck... Again!

by Bob Phibbs — CEO, The Retail Doctor

Wherever you look from now until the first week of January, there will be one consistent message: retail holiday sales will suck. That's because the evidence…

Augmented Reality: The Impeding Battle for Digital Real Estate

by Doug Stephens — President, Retail Prophet Consulting

By Doug Stephens