If you didn't get a chance to attend the recent the Interactive Customer Experience (ICX) Summit held this past June in Dallas you can get a deep look at the exciting technology and insight shared during the three-day event.
Rafik Hanna, senior director of Taco Bell’s All Access, shared insight on how the QSR is transforming to drive a best-in-class customer experience and why technology is always at the forefront in a keynote address at the recent ICX Summit
One of the highlights of this year's ICX Summit in Dallas was the wealth of innovation on display at the ICX Discovery Zone, where attendees received hands-on demonstrations of customer engagement technology.
The Microsoft store, Fossil, Lego and Tesla offer up unique interactive customer experiences within the 53-year-old NorthPark Center mall in Dallas.
Pinterest provides a visual tool to enable the discovery process online. Millions of consumers already use Pinterest to get ideas for everyday needs — food, apparel and home décor.
Rafik Hanna, senior director, All Access, at Taco Bell will share insight on how the brand is winning big with customers due to its digital transformation strategy at the upcoming Interactive Customer Experience (ICX) Summit taking place next month in Texas.
Frank Mayer and Associates explain how by using effective merchandising a brand can disrupt a shopper's path and deliver a concise message about a product in a way that resonates with the modern consumer.
Intelligent virtual assistants enable hotels to boost customer experience by allowing guests to interact with a 2D or 3D agent via digital signage, kiosks or smartphones.
Retail Customer Experience readers love getting insight from those in the trenches, and this year's top five articles illustrate that hunger.
Digital Signage Today Editor Bradley Cooper encounters a Walmart shelf-edge display that failed to get its message across. Instead of a heartwarming holiday video, it delivered a buffering, stuttering mess.
Verifone North America President Joe Mach shares insight on what retailers are doing, the big trends in play with customer experience and how consumers are spurring trends and retail customer experience strategies.
Growth in e-commerce does not mean the death of bricks-and-mortar retail. Yet, that doesn't mean brick-and-mortar retailers can ignore the impact of e-commerce on the way consumers shop.
The most common tendency with retailers is to simply give the facts about a product or service without really telling a story about them. Panelists at the ICX Summit addressed this topic and how to create profitable narratives.
Digital chiefs from legacy and new brands share insight, advice, tips and strategy when it comes to designing the store with digital in mind.
From the minute a shopper walks into the new Fort Worth, Dallas-based Neiman Marcus, digital technology is nearby. Here’s the scoop on how the retailer's iLab is developing and designing innovations that are driving a robust customer experience.
Brands really can't treat any of their customers like they're all alike anymore, not just the millennials, especially now that the technology is available to enable brands to treat them all more and more like individuals.
The ICX Summit, held by the ICX Association last week in Dallas, gave retailers and interactive technology players a chance to learn why companies have to share information both internally and externally to meet the demands of today's 'connected' shopper.
If a retailer doesn't create a satisfactory customer experience, including in-store e-commerce options, shoppers will take their wallets elsewhere. Several retailers have learned this lesson and are using interactivity successfully to build better customer experiences.
The process of designing displays for your dealer networks in the flooring, paint, or home improvement industries presents a unique set of challenges. Build your framework around five questions when developing display programs for home improvement dealer networks.
If you are responsible for improving customer engagement for your organization, here are 10 reasons you should make your way to Texas for the ICX Summit.