Technology

Cooler Screens sues Walgreens over digital screen project

Photo: Adobe Stock

October 11, 2023

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Cooler Screens, a digital screen vendor that sells ad space on refrigerator door screens, is suing Walgreens claiming the pharmacy chain reneged on a national rollout project involving 2,500 stores.

Walgreens had deployed Cooler Screens on some cooler doors but removed them stating the technology did not work, according to a Wall Street Journal report.

"Customer experience is a top priority for Walgreens, and we terminated our contract with Cooler Screens earlier this year due to their failure to meet contractual obligations," Walgreens Senior Communications Director Emily Hartwig-Mekstan told the WSJ.

In court documents filed in response to Cooler Screen's suit, Walgreens said the technology proved frustrating to customers and even potentially dangerous, according to the report.