Loyalty Programs Blogs
Dont Discount the Effects of Snow
by Lisa Biank Fasig — Director, JZMcBride and Associates
Much of the country is buried under snow banks. America's retailers, meanwhile, are trying to dig out from a pile of inventory.
read nowService with a Capital You
by Lisa Biank Fasig — Director, JZMcBride and Associates
It always bugged me that almost every specialty store displays its small-sized clothes on the top rack, where small people cannot easily reach them, while the…
read nowReflecting on Virtual Success
by Lisa Biank Fasig — Director, JZMcBride and Associates
Macy’s has installed an interesting feature at its flagship store in Manhattan – a 72-inch digital “mirror” that enables customers to virtually try on all…
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The holiday retail frenzy begins, but what about long-term loyalty?
by Sharon Goldman — Senior Director, COLLOQUY
Every year, the holiday retail frenzy seems to start earlier and earlier. This time around, it seemed like the Halloween decorations weren't even put up before…
read nowMore evidence of rewards just for stopping by
by Sharon Goldman — Senior Director, COLLOQUY
“Checking in” at a retailer or service provider is getting more valuable than ever, with more companies rewarding customers who do no more than simply walk…
read nowMyMacys initiative customizes merchandise to boost loyalty
by Sharon Goldman — Senior Director, COLLOQUY
I was heartened by a recent Detroit News article that reported on a new Macy's initiative called MyMacy's, which allows managers to customize merchandise in…
read nowCost of Loyalty For Retailers
by Lisa Biank Fasig — Director, JZMcBride and Associates
Often times, as I cash in my CVS Extra Bucks or Nordstrom Notes, I wonder how much these loyalty programs cost retailers. For some, I imagine they are a…
read nowZoning in for Best Buyers
by Lisa Biank Fasig — Director, JZMcBride and Associates
Looks like last year’s fine-tuning of Best Buy’s Reward Zone loyalty plan is paying off for the retailer, but time will tell if it is delivering for members.
read nowA Test Material Girls Should Love: Macys Pilot
by Lisa Biank Fasig — Director, JZMcBride and Associates
A new loyalty program may soon be rewarding shoppers who purchase brands by Madonna, Martha Stewart and Donald Trump – and they do not have to charge it.
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YOU ARE HERE...Whether You Like It Or Not
by Doug Stephens — President, Retail Prophet Consulting
A look at the emerging location-based marketing channel and its impact on brands and retail.
read nowWe get a kick out of mobile loyalty
by Sharon Goldman — Senior Director, COLLOQUY
It’s gotten big buzz thanks to a new partnership with Best Buy, and the New York Times has already shown an appetite for this app, but here at COLLOQUY we…
read nowSpeedway doesnt slow down . . . its rewards options, that is
by Sharon Goldman — Senior Director, COLLOQUY
Act fast, high-frequency competitors. Speedway SuperAmerica’s new Speedy Rewards Pay Card is now turning its members’ loyalty cards into debit cards, offering…
read nowCard Sharps: How Hallmark reinvented its loyalty value proposition
by Sharon Goldman — Senior Director, COLLOQUY
Hallmark is an American classic, a nearly 100-year-old, third-generation family-owned company with deep roots in Kansas City, Missouri. But even long-standing…
read nowMobile barcodes continue march towards mass adoption
by Sharon Goldman — Senior Director, COLLOQUY
Using 2D barcodes as virtual loyalty cards that offer rewards is a significant investment for large retailers, who must invest in special equipment to read…
read nowFifty cents could have been really special
by Sharon Goldman — Senior Director, COLLOQUY
One of the trickiest parts of building loyalty is making sure that your front-line employees are empowered to make customers feel special. After all, you…
read nowRetail loyaltys big leap
by Sharon Goldman — Senior Director, COLLOQUY
My former DMNews colleague, Nathan Golia, wrote a great piece about the growth of retail loyalty programs in a past issue — which I must say, if I can toot…
read nowDoes Starbucks new free Wi-Fi offer really raise the loyalty bar?
by Sharon Goldman — Senior Director, COLLOQUY
No one who loves Starbucks doesn’t love the fact that they’re now offering free Wi-Fi in its over 6500 locations, right? My question is: How much will this…
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Curves: Lessons in Creating a Community
by Annamaria Turano — Executive Director, MCAworks
One summer, not too long ago, I joined a 2nd gym as I was out of town most weekends. A charming low-frills outpost of Curves.
read nowFuel perks plus retail equals savvy loyalty play
by Sharon Goldman — Senior Director, COLLOQUY
With an economy that is recovering slowly and still keeping millions of Americans unemployed and in a recession-based, purse-strings-tightening mode, it’s…
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