Walmart gas discounts: Will they change the fuel incentive landscape?

by Sharon Goldman — Senior Director, COLLOQUY

That value isn’t necessarily derived from lower prices — though, of course, price is a strong loyalty motivator for consumers. As a giant retail leader that…

Stock Up on Customer Engagement

by Lisa Biank Fasig — Director, JZMcBride and Associates

It might not be a miracle, but Macy’s may reach a 34th milestone by Christmas.

Safeway Borrows a Page from the Travel Industry

by Sharon Goldman — Senior Director, COLLOQUY

We’ve known for a while that Safeway, North America’s second largest grocery chain, has been on the right track when it comes to the Enterprise Loyalty…

No teller of loyalty

by Lisa Biank Fasig — Director, JZMcBride and Associates

Got a surprising piece of news in the mail recently from my bank. Effective July 1, it said, I will no longer be able to earn reward points on purchases made…

The Beauty of Soft Benefits

by Sharon Goldman — Senior Director, COLLOQUY

Groupons in Plastic Instead of Paper? Not so Fishy

by Lisa Biank Fasig — Director, JZMcBride and Associates

Putting on the Charm: A Look at Charming Charlie

by Annamaria Turano — Executive Director, MCAworks

Charming Charlie is becoming the darling of shopping malls as it expands the number of store units nationwide.  The secret of Charming Charlie’s success is its…

Moms and loyalty — the power of the I-Network

by Sharon Goldman — Senior Director, COLLOQUY

I read this blog post about Moms and loyalty with great interest: The post noted new consumer research that shows that many consumers value the ability to…

The rebate debate

by Sharon Goldman — Senior Director, COLLOQUY

According to research released by the Aberdeen Group last week, half of retailers use rebate programs as part of their mix of customer loyalty. In addition…

At Kroger, Shoppers are Bananas for Loyalty

by Lisa Biank Fasig — Director, JZMcBride and Associates

Fun fact: Americans are just as likely to have bananas in their kitchen as a Kroger loyalty card in their wallets.

Macy's loyalty pilot still circling the runway

by Lisa Biank Fasig — Director, JZMcBride and Associates

Fans of I.N.C, Martha Stewart and other Macy's exclusive brands will have to wait a while before earning new reward points for their purchases.

Altimeter’s Jeremiah Owyang pinpoints retail's sweet spot

by Laurel Tielis — Author and Professional Speaker, Laurel Tielis & Associates

To find retail's sweet spot, a purchase, put the customer ahead of technology. For multiple purchases, make customers influencers for your business.

In Canada, loyalty a good aim for Target’s bullseye

by Lisa Biank Fasig — Director, JZMcBride and Associates

It looks like Canada is not only going to bring home the bacon for Target Corp., but chances are it will deliver some loyalty, as well.

'Extreme Couponing' should give retailers, brands and tech providers nightmares

by James Bickers — Editor, Networld Alliance

I'm normally loathe to go anywhere near reality television — and has there ever been a more dishonest or inaccurate label for a genre than that one? — but I…

Buying customer loyalty: Does it ever work?

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

Can we really buy customer loyalty? If not, what are we really buying?To answer these questions we need to define loyalty. Loyal customers:

Experiment on customers to get more from your self-service pilot

In our house, spring means two things: Chicago Cubs baseball and the school Science Fair. As I was helping my son sort out whether or not a cheese sandwich…

A sweet rewards program

by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC

I'm not a big fan of traditional loyalty programs although I do belong to multiple grocery and drugstore programs. And that's exactly why I'm not a fan. If…

The communication station: are you making your connections?

by Sharon Goldman — Senior Director, COLLOQUY

Savvy loyalty marketers know that deeper engagement and personalized communication are the biggest loyalty drivers for high-value customers, not mass e-mail…

The Enduring Allure of the Secret Handshake

by Doug Stephens — President, Retail Prophet Consulting

The world is an increasingly inclusive place and as a society, we've grown to expect equal and open access to just about everything. Facebook has become the…

A missed opportunity to add loyalty value?

by Sharon Goldman — Senior Director, COLLOQUY

At COLLOQUY, we regularly discuss the benefits of using loyalty program data to improve customer relationships and targeted customer communication. But can a…