Knock-knock-knocking on loyalty's doors

by Bryan Pearson — President, LoyaltyOne

Never take for granted the mere act of a customer walking through your door. Every time it happens, it symbolizes the passage across many thresholds to…

How price increases led to whopping revenue growth for Kraft

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

A November 2, 2011 Barron's article reports that Kraft Foods' third quarter net revenues grew 11.5 percent in part due to a 7 percent price increase.

Think tank predicts Top 12 customer loyalty trends of 2012

December 6, 2011

To help marketers develop more effective loyalty strategies, Loyalty 360, a marketing think tank, has published 12 trends that it believes successful marketers…

Five ways digital marketing can improve loyalty programs

In too many cases, new digital channels and a retailer's loyalty program are disconnected.

NRF: Eight in 10 customers plan to give gift cards this year

November 20, 2011

Thanks to e-gifting, instant delivery through Facebook, personalized video and even mobile options, gift cards have become unique gift ideas in their own…

Shopkick rewards Visa cardholders

November 20, 2011

Visa Inc. has announced that its mobile app, Shopkick, now allows mobile users to earn more redeemable "kicks" by linking their eligible Visa debit or credit…

Survey: Grocery shoppers maintain or increase spending, look for more value, service

Consumer spending on groceries has increased in the past three months, but consumers are expecting more from their stores.

Survey: Kohl's is America's favorite fashion retailer

November 7, 2011

Kohl's is the nation's favorite fashion retail chain, according to an annual consumer survey conducted by Market Force Information, a provider of customer…

Young America short-term rewards result in 10 percent sales lift

November 7, 2011

Loyalty programs that are structured like promotions may generate significant short-term sales lift, according to Young America, an incentive marketing firm.

Covert loyalty: Treat, or trick?

by Phaedra Hise — Senior Editor, COLLOQUY

Last week I received an invitation to join Zappo's VIP loyalty program. Of course I knew it existed. I had heard that it was a model of customer service and…

Why it is time for retailers to quit discounting, start rewarding

Promos mainly appeal to shoppers that only buy on discount without the intent to repurchase.

FieldPower apps now available on tablets

October 31, 2011

FieldPower, a provider of field service management, and Knowella Technologies, have entered into a partnership. Under the terms, FieldPower's workforce…

Hyundai's Buyer Safety Net: Real protection, or another marketing gimmick?

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

Hyundai recently announced a trade-in guarantee. Buyers of a new Hyundai will know immediately what trade-in value they'll receive on their next purchase.

LevelUp adds mobile payment feature, expands its footprint

October 11, 2011

In a press release brimming with cheek, LevelUp, a start-up from Cambridge, Mass.-based SCVNGR, announced that it's doubling the number of cities where the…

Paycloud brings mobile loyalty and gift-card tech to smaller retailers

by James Bickers

The mobile marketing app lets consumers aggregate loyalty programs and special offers on their smartphones.

Identifying and leveraging your VIP customers

by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC

Of course all of your customers are important to the success of your business, but your top customers are even more important. Let's call them your VIPs.…

How to cultivate long-term loyalty

by Peggy Carlaw — VP, Impact Learning Systems

I used to go to the same Chinese Restaurant weekly growing up. My family celebrated birthdays, graduations, and other fun celebrations at this restaurant.

How data-driven creative is transforming the customer-retailer relationship

Data-driven insights are creating a new language for retailers and marketers to deliver personalization.

Gilbarco gas pumps to greet customers by name, offer personalized promotions

September 28, 2011

Convenience store cashiers may not remember their customers by name or recall their favorite soft drinks, but fuel dispensers soon will — thanks to the…

Gilbarco certifies LIFT up-selling tech for use with Passport POS

September 21, 2011

Gilbarco Veeder-Root announced it has certified up-selling technology from LIFT Retail Marketing Technology Inc. for use with the Passport point of sale…