Google, Living Social make daily deals of their own

August 2, 2011

Daily deal sites are becoming the deals of the day. Sci-Tech Today is reporting Google acquired The Dealmap yesterday. The Dealmap is a daily deal aggregator…

Seven ways to tweak your loyalty initiatives for success

The bigger a company gets, the easier it is for a customer to get lost in the growing focus on sales, margin and scaling up.

Cabela's selects Cartera Commerce to power new rewards shopping network

July 19, 2011

Cartera Commerce, a provider of multi-channel merchant networks and performance advertising solutions, and Cabela's, an outfitter of hunting, fishing and…

Study affirms importance of in-store technology

July 12, 2011

Retailers are turning to technology to boost customer satisfaction, productivity and multi-channel sales, according to a study co-sponsored by HP and RSR…

Walmart gas discounts: Will they change the fuel incentive landscape?

by Sharon Goldman — Senior Director, COLLOQUY

That value isn’t necessarily derived from lower prices — though, of course, price is a strong loyalty motivator for consumers. As a giant retail leader that…

Stock Up on Customer Engagement

by Lisa Biank Fasig — Director, JZMcBride and Associates

It might not be a miracle, but Macy’s may reach a 34th milestone by Christmas.

Safeway Borrows a Page from the Travel Industry

by Sharon Goldman — Senior Director, COLLOQUY

We’ve known for a while that Safeway, North America’s second largest grocery chain, has been on the right track when it comes to the Enterprise Loyalty…

No teller of loyalty

by Lisa Biank Fasig — Director, JZMcBride and Associates

Got a surprising piece of news in the mail recently from my bank. Effective July 1, it said, I will no longer be able to earn reward points on purchases made…

Big Y Foods pioneers Groupon use for grocery marketing

Retailer says there is 'big power' in store-specific coupon deals.

Hitwise says each new Facebook fan leads to 20 extra visits to a retailers site

June 22, 2011

According to the Hitwise blog, Facebook fans have a real measurable value: 20. That’s the number of additional visits Hitwise analyst Robin Goad said a…

Amex and foursquare roll out mobile coupon program nationwide

June 22, 2011

American Express is embracing location-based mobile couponing. The credit card company is joining with location-based social media site foursquare to roll…

The Beauty of Soft Benefits

by Sharon Goldman — Senior Director, COLLOQUY

Mobile loyalty app shopkick welcomes small, medium retailers

June 21, 2011

Location-based shopping app shopkick is welcoming small local stores and coffee shops into its program. The program, which already includes prominent retailers…

Countering the 'Groupon Effect' and linking tactics to strategy with mobile marketing

How should retailers use mobile marketing to establish brand loyalty?

Groupons in Plastic Instead of Paper? Not so Fishy

by Lisa Biank Fasig — Director, JZMcBride and Associates

Meebo offers 'check-in' feature for retail websites

June 6, 2011

According to the New York Times, Meebo, a social platform that connects users with friends across the Web, now offers a new feature that allows users to…

Putting on the Charm: A Look at Charming Charlie

by Annamaria Turano — Executive Director, MCAworks

Charming Charlie is becoming the darling of shopping malls as it expands the number of store units nationwide.  The secret of Charming Charlie’s success is its…

Kroger offers $1 per gallon fuel discount to loyal shoppers

May 30, 2011

According to the Lancaster Eagle Gazette, the Kroger Co. is expanding its fuel discount program, in which regular shoppers can get up to a $1-per-gallon…

Moms and loyalty — the power of the I-Network

by Sharon Goldman — Senior Director, COLLOQUY

I read this blog post about Moms and loyalty with great interest: The post noted new consumer research that shows that many consumers value the ability to…

Best Buy expands Shopkick app nationwide

May 22, 2011

Best Buy has announced that it is rolling out the location-based shopkick app to its stores nationwide. Smartphone users who download the app will be eligible…