Retail, restaurants drive big business with loyalty programs

by Christopher Hall — w, t

Loyalty programs offer a way to build relationships with customers, and gather mission critical insight into their behavior.

Gen Y the target of Macy's brand expansion

October 19, 2012

Macy's is putting high priority on Generation Y with the retailer's implementation of its Millennial initiative. According to an announcement from the store…

The iPhone 5: Our best bet for clipping and saving trust?

by Bryan Pearson — President, LoyaltyOne

Of the many features the newly released iPhone 5 can offer, one of the most compelling for the consumer is this: It eliminates the clip-and-save.

RCE Podcast episode 11: Is retail any fun anymore?

A study this week suggesting that "retail therapy" isn't a real phenomenon leads to a fascinating discussion about how we feel and how we want to be spoken to…

Shoppers can earn rewards by 'endorsing' products

September 21, 2012

Endorse, an offers platform for consumer brands, announced yesterday a new capability that gives incentives for shoppers to share their use of brands through…

Walgreens, LoyalBlocks unveil loyalty innovations

by Natalie Gagliordi — Editor of KioskMarketplace.com, Networld Media Group

The Walgreens app lets customers scan their mobile devices to earn points and redeem awards without a physical card.

iPhone 5 features Passbook loyalty app, but no NFC

by James Wester — Editor 1, Mobile Payments Today

Apple unveils a new design for its flagship phone but doesn't include near field communications.

New loyalty app lets customers 'walk-in to check-in'

September 13, 2012

LoyalBlocks, the first automated, mobile-based "walk-in to check-in" app for brick and mortar retailers and their customers, announced today the completion of…

Mystery shopping professional conference coming this fall

by Kimberly Nasief — President, Measure Consumer Perspectives

Mystery shopping agencies, companies and mystery shoppers from around the country will be in San Diego, California this October in order to attend one of the…

Six ways mobile payments can increase customer loyalty

Mobile payment is a channel that opens up huge loyalty opportunities for companies that do it right.

How Plink works: A conversation with CEO Peter Vogel

At this year's Retail Customer Experience Executive Summit, attendees got to spend some time with Peter Vogel, CEO of Plink, a platform that allows shoppers to…

SUPERVALU seeks customer segmentation strategy

August 28, 2012

SUPERVALU Inc., one of the largest grocery companies in the U.S., has chosen LoyaltyOne's Precima customer analytics solution to create a segmented consumer…

Which retail brands do a good job at pricing?

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

Some days, despite your best intentions, you fumble the ball. Such was the case at the Retail Customer Experience Executive Summit when I was asked "Who [among…

Loyalty programs overrated?

In a session at the Retail Customer Experience Executive Summit a marketing CEO shares the key to retaining customers.

Online-To-offline loyalty program closes $3M Series A investment round

August 1, 2012

Plink, an online-to-offline loyalty program that rewards members for dining and shopping, has closed a $3 million Series A round of funding from Grotech…

Study: Shopping is top use for tablets

July 31, 2012

Shopping is one of the most popular activities done on a tablet, according to a CouponCabin.com and Harris Interactive survey that found that 20 percent of…

Solution to help retailers of 'any size' offer digital coupons

July 24, 2012

With more than 55.7 million American consumers using online coupons each year, retailers of all sizes are looking to provide shoppers with easy ways to obtain…

Macy's novel approach to rolling out mobility in 800 stores

by Chris Petersen — Owner, IMS

Unless you have been living under a rock lately, you'll know that showrooming is one of the hottest topics in retailing. Consumers are increasingly using their…

Commentary: Paying attention to the Retail Rule of Six

Loyal customers are six times more likely to rebuff competitive offers, especially price-based offers.

Loyalty means never having to say, "Eat that second doughnut"

by Bryan Pearson — President, LoyaltyOne

Smart marketers know that the key to winning customer loyalty is through using personal data in a way that benefits both the company and the consumer.