Express, Red Lion Hotels champion individualized customer experience in hospitality and retail

October 30, 2014

Chains say providing memorable, sustained experiences for the customer is critical to driving loyalty.

Swirl intros ad exchange for mobile marketing

October 27, 2014

Company's product enables leading retailers and brands to reach consumers with highly relevant content and offers delivered to their smartphones while they…

Inside the new Kohl's Yes2You reward program

by Bryan Pearson — President, LoyaltyOne

Yes2You Rewards is a currency-neutral customer loyalty program that rewards at a rate of 5 percent on spending in-store and online. The Wisconsin-based…

First Data launches Perka retail beacon platform

October 23, 2014

Merchants placing the beacon near the store entrance or point of sale can sync the beacon with their Perka mobile loyalty program.

SpinDing launching game-based marketing platform for retailers, brands

October 23, 2014

The game was originally launched in 1992 on a kiosk network that reached more than 4,000 supermarket locations. The company said it is relaunching the game and…

Retail in 2015: The age of uncertainty

by James Bickers — Editor, Networld Alliance

Results of a new survey show a disconnect between what customers say they want, and what retailers think they want.

Swirl launches mobile ad exchange

October 20, 2014

According to the company, Swirl’s platform enables retailers and brands to reach consumers with highly relevant content and offers delivered to their…

Simon Malls implementing Ziploop mobile shopping app

October 17, 2014

According to the company, Ziploop provides shoppers with an effortless way to organize their shopping activities across all devices, at home or on the go.

Study says consumer satisfaction with supermarkets is very high

October 14, 2014

The research found that supermarkets continue to generate high satisfaction among their shoppers, scoring an average of 4.46 on a five-point scale, where five…

Macy's omnichannel strategy: Moving engagement as well as sweaters

by Bryan Pearson — President, LoyaltyOne

Do bricks and mortar cost more than bytes and channels? For Macy's, the question may not matter as much as whether the two investments, combined, sell more…

Scandit releases Mobile App Suite for Retail

October 1, 2014

According to the company, Scandit’s Mobile App Suite for Retail provides a series of fully customizable, cross-platform mobile applications for retail…

How mobile changes consumer behavior

by James Bickers — Editor, Networld Alliance

When 82 percent of U.S. adults own smartphones, and 91 percent keep them with them at all times, a mobile strategy for retail becomes more important than ever.

Sephora, Starbucks, Home Depot rank highest in digital gifting benchmark

September 30, 2014

Sephora, which has ranked among the top five spots for the past two years, took the number one spot for the first time this year.

MCX intends to expand network through InComm partnership

September 30, 2014

InComm, a provider of integrated point-of-sale technology products to retailers, has entered into a strategic partnership with the Merchant Customer Exchange…

Bigcommerce launches real-time analytics platform for retailers

September 30, 2014

Bigcommerce Analytics delivers information such as best-selling products, popular categories, average order value (AOV), purchase funnel analysis, abandoned…

South Korean firm acquires shopkick mobile app

September 29, 2014

SKP seeks to expand its global market reach with U.S. entry and intends to expand beyond mobile with online and offline shopping experiences.

Are you prepared for the mobile revolution? Take this 10-question quiz to find out.

If you're not up to speed on mobile and all of its implications for retail, you will find the future to be very challenging.

Gamification, digital coupon companies join forces

September 24, 2014

In their initial campaign, Dailybreak and RevTrax achieved results that were above key industry benchmarks, with 47 percent of consumers printing the coupon…

Why it's time to retire the concept of generations

by Jeff Weidauer — Vice President, Marketing & Strategy, Vestcom International, Inc.

For marketers, labeling a target market as "millennials" or "boomers" makes as much sense as grouping all the Capricorns together and targeting them.

What did you miss at #CONNECTsummit14? Check out the highlights

#CONNECTsummit14 included mobile innovation leaders from across the spectrum: tech, restaurant, retail.