Four ways to take advantage of Target Canada's loss

by Bryan Pearson — President, LoyaltyOne

There are many things a loyalty marketing platform can resolve for a brand, but as Target recently demonstrated with its expensive failure in Canada, it cannot…

Can you charge your customers for loyalty?

by Shep Hyken — CAO, Shepard Presentations

Are you so good that your customers are loyal to you even without the incentives of a loyalty program? Good enough that they would be willing to pay to belong…

Why most retail loyalty programs are failing

by Jeff Weidauer — Vice President, Marketing & Strategy, Vestcom International, Inc.

In reality, most retail loyalty programs are little more evolved than a basic paper coupon.

WingCash makes its digital wallet brand available to merchants

December 19, 2014

Brand Cash is a closed-loop, digital currency that a business creates with WingCash, and that a consumer can use either for online purchases or at a…

Provision Interactive to deploy promotional kiosks at Rite Aid stores

December 17, 2014

Provision Interactive Technologies Inc., a subsidiary of Provision Holding Inc., announced plans for the rollout of Provision's 3D Savings Center digital…

NCR Silver POS adds LevelUp

December 16, 2014

NCR Silver merchants can activate the LevelUp application as a payment option in their POS system.

Using data to spike holiday shopping traffic

Three ways retailers and manufacturers can accomplish greater loyalty and sales during the busy holiday season.

A retail marketing wish list, from wise men to golden rings

by Bryan Pearson — President, LoyaltyOne

Who knows? Someone may be watching.

New year, new loyalty: Five lessons you might have missed in 2014

If you didn't adopt a loyalty program in 2014, this is one New Year's resolution that's sure to pay off, and the numbers prove it.

How to align your loyalty program with your company's charitable works

by Bryan Pearson — President, LoyaltyOne

It took Scrooge three ghosts and a long night to become a charitable man. For many loyalty marketers, it only requires the spirit of competition.

Shoppers Show Brand Loyalty to Their Favorite Retailers According To Bond Holiday Study

68% will shop on Black Friday and/or Cyber Monday, spending 45% of their holiday budgets during these two days. The 2014 Holiday Study from Bond Brand Loyalty…

Swirl releases results of retail beacon marketing campaigns

November 25, 2014

The Swirl platform is currently deployed at retailers throughout the U.S. and Canada, including Lord & Taylor, Hudson's Bay, Urban Outfitters, Alex & Ani…

The key piece missing from Apple Pay

by Bryan Pearson — President, LoyaltyOne

Apple Pay diminishes the ability to track shopper behavior. This is among the reasons that some major retailers are not accepting it.

LevelUp, Cardpool partner for gift card exchange program

November 21, 2014

Cardpool can enable LevelUp users to sell their unused and partially-used gift cards in exchange for LevelUp credits.

Survey: Most shoppers will buy at least one digital gift card this holiday season

November 20, 2014

Of the consumers surveyed, 72 percent have previously bought a gift card from an online website or mobile website/app.

MyAFINITI program brings brand-specific offers to AARP members at POS

November 18, 2014

AARP members can now use their membership cards to access the myAFINITI platform, which connects brands, retailers and consumers through targeted…

LivingSocial adds communication platform for merchants

November 17, 2014

LivingSocial has launched Connect, a communications toolkit for merchants to engage and build relationships with customers acquired through its platform.

ARTS announces major update to data model standards

November 11, 2014

The ARTS Operational Data Model is a retail-specific roadmap that allows a company to plan how it organizes and uses its transaction data.

Gamifying your loyalty program: Five tips for a good hand

by Bryan Pearson — President, LoyaltyOne

Gamification is among the buzziest trends in loyalty marketing these days, and while it can be a compelling tool for early engagement, its effectiveness…

How retailers can turn Big Data into real insights

Most of the data you're looking for is already in place; it's just a matter of going beyond spreadsheets to find it.